Robert DeNiro returns to the screen as a mob crime boss in GoodBagels for Warburtons bakery’s latest advert
A host of famous faces such as Sylvester Stalone, Peter Kay and The Muppets have fronted the British bakeries adverts over the years.
And now Robert DeNiro is appearing on the small screen as he takes up his latest role in Goodbagels – the new commercial for the largest bread making company in the UK.
The Hollywood actor, 75, plays the part of a New York mafia boss who is not impressed to discover that Warbutons is rising to the top of the bagel making business.
The upper crust: Robert DeNiro is appearing on the small screen as he takes up his latest role in Goodbagels – the new commercial for the largest bread making company in the UK
In order to confront head of the Warbutons brand – Jonathon Warbuton – the Academy Award winning star heads to Bolton, UK, alongside his loyal gang of mafioso to confront the businessman.
In the advert, set to make its premier on ITV, May 17, during Gogglebox, De Niro and his made men bust into Jonathon’s office where they inform the baker that they plan to pass off the new doughy bagels as their own.
In a montage of clips viewers are treated to scenes of the Heat actor and his gangland members causing mayhem as they go to all lengths necessary – including taping up a security guard – in order to empty supermarket shelves of the bagels to replaces them with their own brand of bread donuts, named GoodBagels.
Latest roll: The Hollywood actor plays the part of a New York mafia boss who is not impressed to discover that Warbutons is rising to the top of the bagel making business
You’re toast! In order to confront head of the Warbutons brand – Jonathon Warbuton – the Academy Award winning star heads to Bolton, UK, to confront the businessman
The advert then returns to Jonathan’s office who mistakes the gangsters threat as the script to a new film as he quizzes De Niro: How does it end?’
With the silver fox replying a sinister style: ‘Not well.’
Speaking on his latest role, that marks the launch of Warburtons new bagels which come in plain and a fruity cinnamon and raisin flavour, the American Hustle star said: ‘It was a pleasure to fly to the UK to film this ad with the Warburtons family, and star alongside Jonathan.’
Made men: DeNiro appears in the commercial with his loyal gang of mafioso
He added: ‘Getting into the bagel business has been great fun, and I hope everyone enjoys the final cut.’
Jonathan Warburton, Chairman of Warburtons, said of the collaboration with one of Hollywood’s biggest names: ‘As an iconic New Yorker, Robert De Niro knows his way around a bagel so it’s great to have his seal of approval. We’ve spent months perfecting the recipe and process to ensure we delight families up and down the country with the best thing since sliced bread!’
Breadwinners: Viewers are treated to scenes of the mobsters emptying supermarket shelves of the bagels to replaces them with their own brand of bread donuts, named GoodBagels
The Sun newspaper previously reported last year that the A-lister will be paid a rumoured six figure salary to star in the commercial for Warburtons bread.
A source told The Sun: ‘Warburtons absolutely love getting big names to front their adverts and they don’t come much bigger than De Niro. They’ve set the bar higher than ever.’
Warburtons has 142 years of baking know-how and was founded in in 1876 with a grocery shop in Bolton by Thomas and Ellen Warburton, today Warburtons is run by the fifth generation of the family.
Lots of dough: The Sun newspaper previously reported last year that the A-lister will be paid a rumoured six figure salary to star in the commercial for Warburtons bread