Bunnings, Aldi and Kmart are among Australia’s most trusted brands – with Qantas also in the top 10 despite travel restrictions due to coronavirus pandemic
- Australian shoppers have voted for their most trusted brands over 12 months
- Bunnings Warehouse has been named the nation’s most trusted brand
- Aldi came second, followed by supermarket giants Woolworths and Coles
- Here’s how to help people impacted by Covid-19
Australian shoppers have voted for their ‘most trusted brands’, with Bunnings Warehouse taking out the top spot.
The latest Roy Morgan Risk Monitor survey looked at the companies over 12 months, including the unprecedented COVID-19 lockdown, to find the country’s top 10 brands of the year.
The results are based on 1,000 consumers who were surveyed every month between May 2019 and April 2020 to measure levels of trust and distrust in more than 800 brands across 25 industry sectors.
In first place, the hardware giant emerged as the nation’s most trusted brand.
Germain discount retailer Aldi has been named the most trusted supermarket brand after finishing as the runner-up.
Australian shoppers have voted for their ‘most trusted brands’, with Bunnings Warehouse taking out the top spot (picture of customers queueing outside a Bunnings store on March 28 due to government’s social distancing measures)
Aldi has been named the most trusted supermarket brand after finishing as the runner-up (file image)
Australia’s most trusted brand
10. Bendigo Bank
Leading supermarket giant Woolworths came third, followed by Coles (fourth).
Roy Morgan CEO Michele Levine said Coles was the ‘fastest mover’ over the 12 months ending April 30, to be ‘neck and neck’ with Woolworths for the first time.
‘Bunnings is, however, the standout in the results. Bunnings keeps innovating and creating new connections with its customers,’ she said.
‘Australians just love it – even when they can’t have a sausage sizzle [during COVID-19].’
NRMA (fifth) emerged as Australia’s most trusted insurer – and its most trusted financial services brand.
Despite travel restrictions due to the coronavirus pandemic, Qantas (sixth) has also been named in the top 10 most trusted brands.
‘Qantas was frequently in the media flying stranded Australians home from across the globe throughout the pandemic lockdown,’ Ms Levine said.
Supermarket Woolworths came third in Australia’s top 10 most trusted brands (file image)
Other companies named the most trusted brands include Qantas and Kmart (file images)
Other companies named in the top 10 include ABC (seventh), Toyota (eighth), Kmart (ninth) and Bendigo Bank (tenth).
Despite the top four most trusted brands, the retail sector emerged as Australia’s most trusted industry, with the supermarket sector coming second, followed by consumer products.
Meanwhile, Facebook, Telstra and AMP were revealed as the most distrusted brands in Australia during April 2020.
‘AMP still struggles to recover from the Royal Commission fallout. We saw it leap from virtually no distrust to become the second most distrusted brand in the nation,’ Ms Levine said.
‘As a consequence, AMP’s soaring distrust saw billions of dollars withdrawn from investments under management and the company’s share price plummet by more than 70 per cent.
‘That’s the real risk of distrust. It is not just a reputational issue, it has a material impact on a company’s revenues and market value.’
The results are based on 1,000 Australians who were asked to list which brands and companies they trust and distrust and why.