Royal Ascot revellers don glamorous attire and avant-garde hats as they arrive for day two of the event

Racegoers have arrived in style at Royal Ascot for the second day of the annual event.

Standards have not slipped from yesterday’s display of glamorous fashion, and revellers have arrived at the Berkshire racecourse this morning dressed to the nines.

Royal Ascot, the jewel in the crown of the UK racing calendar, started yesterday with the Queen Anne Stakes and will run until Saturday.

Lisa Snowdon showed her support for the Three Lions competing at the Euros 2024 tomorrow with a patriotic football-themed hat, commissioned by Ladbrokes to tribute the team.

The model and television personality, 52, was photographed taking a selfie as she posed in the elaborate red and white hat, which featured the Euros trophy surrounded by small footballs.

Ascot racegoers have paraded their finest attire for the second day of Royal Ascot at Ascot Racecourse, including British model Louise Roe (pictured)

It wasn’t just women that pulled out all the sartorial stops at the event, and male racegoers also donned their finest attire.

One attendee looked particularly fabulous in a full Scottish ensemble, complete with a bright kilt and cropped blazer.

Punters dressed in stunning hats, summer dresses and smart suits will cheer on the riders over the next five days at the Berkshire racecourse.

It was founded by Queen Anne in 1711 after she declared Ascot ideal for ‘horses to gallop at full stretch’ and has today become a major social event as well as a sporting attraction.

This year’s Royal Ascot will take place over five days beginning on Tuesday, June 18 before ending on Saturday, June 22.

The first race of the meeting will get underway at 2:30pm on the Tuesday. The final race of the week is scheduled for 6:15pm on the Sunday.

This year’s meeting will have an overall prize-money pot of £10million. This is a record amount for Royal Ascot. The minimum winnings for all eight Group 1 races will be £650,000.

Yesterday, the King and Queen joined punters at the famous racing meet, with the royal couple likely hoping to add to their tally of Royal Ascot winners. 

Lisa Snowdon (pictured) donned a patriotic football themed hat, commissioned by Ladbrokes to pay tribute to the England team at the Euros

Lisa Snowdon (pictured) donned a patriotic football themed hat, commissioned by Ladbrokes to pay tribute to the England team at the Euros

This person set out to stand out from the crowd with their eye-catching purple ensemble and matching fascinator

This person set out to stand out from the crowd with their eye-catching purple ensemble and matching fascinator 

Male attendees also pulled out all the sartorial stops for the annual horse racing event in Berkshire and dressed to the nines

Male attendees also pulled out all the sartorial stops for the annual horse racing event in Berkshire and dressed to the nines 

Racegoer Tamara Holmgren (pictured) opted for a peacock-inspired fascinator to match her dress

Racegoer Tamara Holmgren (pictured) opted for a peacock-inspired fascinator to match her dress 

These stunning racegoers decided to wear bright outfits for their day out at Royal Ascot

These stunning racegoers decided to wear bright outfits for their day out at Royal Ascot 

Flowers were the order of the day when it came to both headwear and outfits for female racegoers

Flowers were the order of the day when it came to both headwear and outfits for female racegoers

They were accompanied by other Royal Family members, including Zara Tindall, Lady Gabriella Windsor, Princess Anne and Peter Phillips, for the occasion.

Charles and Camilla took on the late Queen’s thoroughbreds and have entered a string of horses over the next five days.

The late Queen was a passionate owner and breeder of thoroughbreds, and had more than 20 Royal Ascot winners during her 70-year reign.

Traditionally, the King and Queen arrive at Royal Ascot in a carriage procession with their guests, a convention which will reach its 200th anniversary next year, as it was first held in 1825 during the reign of King George IV.

For the first time in its 313-year history, Ascot Racecourse announced this year the appointment of a creative director.

British fashion designer Daniel Fletcher was responsible for the creation of the annual Lookbook and Millinery Collective in 2024, which set the style tone for the year and often inspire racegoers’ outfits.

Three women showcased their bright ensembles as they arrived at the second day of Royal Ascot

Three women showcased their bright ensembles as they arrived at the second day of Royal Ascot

Model and television personality, Lisa Snowdon (pictured), appeared in high spirits as she arrived at the event

Model and television personality, Lisa Snowdon (pictured), appeared in high spirits as she arrived at the event 

Louise Roe matched the stunning flowers on display at the annual event with her pink-themed outfit

Louise Roe matched the stunning flowers on display at the annual event with her pink-themed outfit 

A racegoer put on a bright display in a fuchsia hat with an avant-garde flower-themed fascinator

A racegoer put on a bright display in a fuchsia hat with an avant-garde flower-themed fascinator 

The sun was shining as racegoers arrived at the second day of Royal Ascot in their bright and bold attire

The sun was shining as racegoers arrived at the second day of Royal Ascot in their bright and bold attire 

For the first time in its 313-year history, Ascot Racecourse announced this year the appointment of a creative director.

British fashion designer Daniel Fletcher was responsible for the creation of the annual Lookbook and Millinery Collective in 2024, which set the style tone for the year and often inspire racegoers’ outfits.

He’s known for his classically tailored silhouettes and modern gender-fluid clothes; his Spring/Summer 2023 collection included corset designs for both men and women.

The Cheshire-born designer, whose first customer was the eccentric Harry Styles, told GQ in 2023: ‘The idea of an item of clothing being for a specific gender is such a funny one.

‘I understand that something like a bra is designed for function, but when it comes to a shirt, why would we apply gender to something like that? And for me, the same applies to the corset.’  

Former One Direction member Harry whose style has included jumpsuits, feather boas, skirts and dresses, became Daniel’s first customer after buying all the boxy short-sleeved shirts from the designer’s graduate collection in 2015. 

‘Harry had a huge impact on my career,’ Daniel admitted to GQ in 2020. ‘At 24 years old I couldn’t believe what was happening.’

Lisa Snowdon (pictured) ditched the elaborate football-themed hat for a striking red floral fascinator

Lisa Snowdon (pictured) ditched the elaborate football-themed hat for a striking red floral fascinator 

This enormous red floral fascinator with butterfly embellishments stood out from the crowd

This enormous red floral fascinator with butterfly embellishments stood out from the crowd 

The racegoer showcased her elegant dress

She matched the dress with a pink fascinator

A woman showcased her glamorous sense of style in a white flowing dress featuring an elegant belt 

British model Louise Roe (pictured left) and presenter Scott Wimsett (pictured right) looked glamorous at the event

British model Louise Roe (pictured left) and presenter Scott Wimsett (pictured right) looked glamorous at the event 

One glamorous woman donning a peacock-themed hat was caught in a moment of laughter at the Berkshire racecourse

One glamorous woman donning a peacock-themed hat was caught in a moment of laughter at the Berkshire racecourse 

Model and TV host Rosie Tapner (pictured), 28, looked sophisticated in a cream suit for the occasion

Model and TV host Rosie Tapner (pictured), 28, looked sophisticated in a cream suit for the occasion 

Sports broadcaster Rupert Bell (pictured left) posed for a photograph next to model Rosie Tapner (pictured right)

Sports broadcaster Rupert Bell (pictured left) posed for a photograph next to model Rosie Tapner (pictured right) 

Glamorous racegoers at the second day of Royal Ascot posed for photographs in their bright ensembles

Glamorous racegoers at the second day of Royal Ascot posed for photographs in their bright ensembles 

Retro girl band The Tootsie Rollers (pictured) arrived at the races in matching dusty pink dresses

Retro girl band The Tootsie Rollers (pictured) arrived at the races in matching dusty pink dresses 

The Tootsie Rollers (pictured), a retro girl band and party act, appeared cheerful as they strolled through the event

The Tootsie Rollers (pictured), a retro girl band and party act, appeared cheerful as they strolled through the event 

Since then, the designer’s career has gone from strength to strength, with A-listers including James McAvoy, Robert Pattinson, Eddie Redmayne, Emma Corrin and Emerald Fennell wearing his looks. 

The Central Saint Martins graduate has also designed for some of the world’s most prestigious houses including Louis Vuitton, Lanvin and JW Anderson and held the role of Artistic Director for Italian label Fiorucci between 2019 and 2023.

He was nominated for the LVMH prize in 2017, was a winner of the European Semi- Final of the International Woolmark Prize and named Breakthrough Designer of The Year in the 2020 GQ Men of The Year Awards. 

After many successful seasons showing his collections on the London Fashion Week schedule, Daniel took part in Netflix’s ‘Next In Fashion’ series which saw him make it to the final.

Of his latest appointment, Daniel said: ‘I’m thrilled to be appointed as Ascot’s first Creative Director and have thrown myself into the new role. 

‘I’m keen to encapsulate the rich heritage of the racecourse while embracing the unique dress codes, adding a contemporary twist to bring a flair that Ascot hasn’t seen before. 

‘For 2024, I want to inspire racegoers to push the boundaries with their own unique style and immerse themselves in the opportunity to embrace their own creativity – and what better occasion than Royal Ascot! 

‘I’m super excited to reveal the next evolution of style direction for the world- renowned brand and can’t wait for the vision to become a reality.’

***
Read more at DailyMail.co.uk