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Russ Eats’ brutal Vegemite roast chicken review after Coles launched it in Australia

An Aussie foodie has shared his brutal review of the new Coles Vegemite chicken after the limited-edition buy was released on November 11. 

Russ, who goes by the TikTok handle ‘Russ Eats’, taste tested the $13 buy and rated it just one out of 10, calling it a ‘scam’.  

‘There is no f*cking Vegemite flavour at all. It’s just a barbecue chook with pretty packaging. I’m giving it a one out of 10 because it’s offensive to Vegemite, which is offensive to Australia,’ he said in a video. 

Coles partnered with Bega to offer the unique Vegemite-infused chicken complete with a Bega cheese stuffing. 

The controversial announcement was met with both shock and delight by Vegemite fans.

Coles partnered with Bega to launch the unique Vegemite-infused chicken complete with a Bega cheese stuffing (pictured), which launched on November 11  

Aussie foodie Russ, from Newcastle, taste tested the $13 buy and rated it just one out of 10, calling it a 'scam'

On TikTok he tried each part of the bbq chicken but claimed he could barely taste the Vegemite at all

Aussie foodie Russ, from Newcastle, taste tested the $13 buy and rated it just one out of 10, calling it a ‘scam’. On TikTok he tried each part of the bbq chicken but claimed he could barely taste the Vegemite at all

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Newcastle man Russ is a chemical engineer by trade but has won the hearts of Australians with his hilarious and often scathing food reviews. 

In the clip he said the stuffing tasted better than the chicken and rated it 5.5 out of ten.  

Russ added in the comments: ‘This (the Vegemite chook) got a 1/10 for the lack of effort and pure disappointment. They taste itself wasn’t a 1/10 as BBQ chooks are a delicacy.’ 

‘Overall do not bother, do not give them your money because they do not f*cking deserve it until they start putting effort into food. This is an Australian disaster,’ he said in the video.

Despite Russ’s harsh critique, others on Reddit and Facebook said they still ‘can’t wait’ to try the chicken themselves. 

‘Wow… it’s looking delicious,’ one man said.

‘What could possible be wrong with Vegemite and cheese with chicken? Sounds pretty good to me,’ another wrote on a Reddit post about the dish.

Others revealed roasting chicken with Vegemite isn’t anything new for them. 

‘Roast chicken coated with Vegimite is great been doing it for years,’ one man said.

‘I’m pretty sure my nanna used to smear Vegemite on chicken before she roasted them,’ another wrote.

A Coles spokesperson told Daily Mail Australia the store hoped to delight customers by providing something they’ve never seen in stores before. 

‘A little-known secret is that adding Vegemite to foods is a great way to enhance savoury flavours.’

They also described it as having a ‘subtle and moreish flavour’.

Despite Russ's harsh critique, others on Reddit and Facebook said they still 'can't wait' to try the chicken themselves

Despite Russ’s harsh critique, others on Reddit and Facebook said they still ‘can’t wait’ to try the chicken themselves

This isn’t the first time Vegemite has frustrated their fans with new products.

Newly packaged jars left some fans enraged last month, with many claiming the tweak to the iconic branding made them want to leave the spread on the shelf.

The new jars have the names of meals plastered inside the red diamond on the front of the jar, where the word ‘Vegemite’ would usually be seen.

But it appears jars of ‘bolognese’, ‘nachos’, and ‘Barty Parmy’ did little to inspire some Vegemite fans who posted on Reddit with their complaints.

This isn't the first time Vegemite has frustrated their fans with new products. Newly packaged jars left some fans enraged last month, with many claiming the tweak to the iconic branding made them want to leave the spread on the shelf

This isn’t the first time Vegemite has frustrated their fans with new products. Newly packaged jars left some fans enraged last month, with many claiming the tweak to the iconic branding made them want to leave the spread on the shelf 

‘What happened to good old Vegemite?’ one person complained, adding a  photo of the shelf which shows the rebranded jars.

And people were quick to respond.

‘I saw a shelf like this and assumed they are hinting that Vegemite can be used in different recipes. Indeed my grandma, the best cook ever, used to put it in her vegetable soup,’ one person explained.

‘Then, when I needed Vegemite, there was only one of these labels available. I surprised myself by finding it off-putting; I really didn’t want to buy it,’ they added.

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Read more at DailyMail.co.uk