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Sales of Telfar handbags set to soar after Beyonce champions affordable vegan leather brand

The Beyonce effect! Telfar handbags sell out after singer namechecks affordable vegan leather brand on new album – and reveals she’s put her £10,000-a-piece Hermès Birkins ‘in storage’

  • On new album Renaissance, Beyonce namechecks black-owned Telfar brand, saying: ‘This Telfar bag imported… Birkins? Them sh*t’s in storage’ 
  • Telfar is owned by Telfar Clemens, who founded namesake label Telfar in 2005 while still at university – and counts Oprah Winfrey and Bella Hadid as fans
  • A Small Highlighter Green Shopping Bag soon to be released costs around £120
  • Beyonce has long since been a fan of Hermes’ famous Birkin bag, where the smallest in the range start at around £7,000, and is thought to have a collection

A single lyric on Beyonce’s new album, Renaissance, looks to have sparked a million dollar sales boost for a couture brand specialising in affordable handbags made from vegan leather. 

On the track Summer Renaissance, the final song on the 40-year-old pop idol’s first major album in six years, the star appears to turn her back on high-end fashion house Hermes, who make the famous Birkin bag beloved by stars, telling listeners: ‘This Telfar bag imported… Birkins? Them sh*t’s in storage’.

Just one line it may be, but it’s likely to introduce a whole new audience to the already popular handbag range, which carries a signature T logo and was started by designer Telfar Clemens while he was still at university in 2005. 

On her new album Renaissance, Beyonce namechecks the black-owned Telfar brand, singing: ‘This Telfar bag imported… Birkins? Them sh*t’s in storage’

The Telfar website currently lists all of its already popular shopping bags, which retail from $150 (£125) to $257 (£212), depending on size, as sold out or yet to be released

The Telfar website currently lists all of its already popular shopping bags, which retail from $150 (£125) to $257 (£212), depending on size, as sold out or yet to be released

Indeed, the Telfar website currently lists all of its already popular shopping bags, which retail from $150 (£125) to $257 (£212), depending on size, as sold out or yet to be released.

The colourful faux-leather bags, inspired by Bloomingdales’ classic shopping bags, have a huge following on TikTok and Oprah Winfrey and Bella Hadid are amongst famous fans.

And the second hand market seems just as buoyant; Vogue Business reported that searches for Telfar on US resale site The RealReal leapt by 85 per cent on the day Renaissance was released. 

Beyonce has long since been a fan of Hermes' famous Birkin bag, where the smallest bags in the range start at around £7,000, and is thought to have a huge collection (The singer pictured carrying a Birkin in 2011)

Beyonce has long since been a fan of Hermes’ famous Birkin bag, where the smallest bags in the range start at around £7,000, and is thought to have a huge collection (The singer pictured carrying a Birkin in 2011)

Each bag, which is inspired by the Bloomingdale's shopping bag, carries a signature T logo

The ethical brand has seen sales soar in recent days

Each bag, which is inspired by the Bloomingdale’s shopping bag, carries a signature T logo

Telfar is owned by Telfar Clemens, who founded namesake label Telfar in 2005 while still at university - and counts Oprah Winfrey and Bella Hadid as fans

Telfar is owned by Telfar Clemens, who founded namesake label Telfar in 2005 while still at university – and counts Oprah Winfrey and Bella Hadid as fans

Beyonce’s new album debuted in the top spot on the Billboard 200 albums chart last month, marking the best-selling week from a female artist this year, and second best-selling of the year.

Since Lemonade, Beyonce has also worked on albums including 2018’s Everything Is Love with husband Jay-Z; 2019’s Homecoming: The Live Album; and 2019’s The Lion King: The Gift soundtrack. The trio of albums all made the Billboard 200’s top five.

After she released her last two albums – Lemonade and 2013’s Beyonce – without prior notice, Beyonce announced the release of Renaissance in June, with the single Break My Soul. 

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Read more at DailyMail.co.uk