‘I’m an empowered modern woman!’ Samantha Armytage reveals she gave in to flattery from shop assistants and bought ‘size zero Lycra tights’ after 10kg weight loss and rumoured $500,000 deal with Weight Watchers
She’s rumoured to have pocketed $500,000 in a deal to become Weight Watchers’ newest celebrity ambassador.
And Sunrise’s Samantha Armytage was enjoying her 10kg weight loss on a recent shopping trip.
The 42-year-old says now that she is older, she rarely gives in to flattery from shop assistants – but recently suffered a blip.
‘I’m an empowered modern woman!’ On Saturday Samantha Armytage (pictured) revealed she gave in to flattery from shop assistants and bought ‘size zero tights’ after 10kg weight loss
Writing for Stellar magazine, she said she found herself, ‘admiring my new size zero shiny lycra tights,’ after such a shopping trip.
She added that she’d told herself, ‘I’m an empowered modern woman and I’m too old and smart to fall for a few stray compliments from complete strangers who are just trying to make a sale.’
But it seems the TV star did just that, adding: ‘while it’s good to have epiphanies in shopping centres and talk a big game, no woman is an island.’
Slimmer: She first announced her partnership with Weight Watchers last week. Pictured 2015
New me! She revealed she had already lost 10kg since starting the program in January
The breakfast TV personality has plenty to smile about after recently signing on as an ambassador for Weight Watchers, now known as WW.
According to various reports, she is being paid between $250,000 and $500,000 for her services as a spokeswoman.
She first announced her partnership with Weight Watchers last week, revealing she had already lost 10kg since starting the program in January.
‘Thrilled to announce I’m joining forces with Weight Watchers as their newest ambassador!’ she wrote on Instagram.
New energy: The Channel Seven star has repeatedly insisted she isn’t on a ‘diet’ in the traditional sense, but is instead focusing on improving her overall health and wellness
‘Very excited about this modern, holistic company, which is now all about wellness rather than just weight loss (although losing a few kilos has been a nice bonus).
‘It’s such a simple, fun program… and you don’t have to go without anything. Join me on my new journey and let’s have positive body image for all!’
Samantha concluded: ‘Remember; it’s not about being skinny, it’s about being healthy and strong!’
The Channel Seven star has repeatedly insisted she isn’t on a ‘diet’ in the traditional sense, but is instead focusing on improving her overall health and wellness.
‘It’s about being healthy and feeling strong and fit,’ she said on Sunrise last Thursday. ‘It’s not all about weight loss – but guess what, I’ve lost 10 kilograms!’
Confession: ‘It’s about being healthy and feeling strong and fit,’ she said on Sunrise last Thursday. ‘It’s not all about weight loss – but guess what, I’ve lost 10 kilograms!’ Pictured 2018