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Samantha Armytage ‘will soon stack on the weight,’ warns top doctor

‘They get their cheque, lose the kilos and stack it back on!’ Obesity expert warns that celebrity weight loss ambassadors like Sam Armytage usually slip back into bad habits

One doctor isn’t feeling too optimistic about Samantha Armytage keeping off the weight following her recent 10kg slim-down.

In a damning column on Tuesday, obesity expert Dr Nick Fuller claimed that most celebrities who sign weight loss endorsement deals put it all back on afterwards. 

‘It’s often a very short-lived journey – they get their cheque, lose the weight and then stack it back on just as quick,’ he wrote in The Daily Telegraph.

‘They get their cheque, lose the kilos and stack it back on!’ An obesity expert has warned that celebrity weight loss ambassadors like Sam Armytage usually slip back into bad habits 

Last week, Samantha took to Instagram to announce she had signed on as a new spokesperson for Weight Watchers, now known as WW.  

‘Thrilled to announce I’m joining forces with @ww as their newest ambassador!’ the 42-year-old Sunrise host wrote.

‘I’m very excited about this modern, holistic company, which is now all about wellness rather than weight loss (although losing a few kg’s has been a nice bonus).’

Opinion: In a damning column for The Daily Telegraph on Tuesday, Dr Nick Fuller claimed that most celebrities who sign weight loss endorsement deals put it all back on afterwards. Pictured: Sam in October 2018

Opinion: In a damning column for The Daily Telegraph on Tuesday, Dr Nick Fuller claimed that most celebrities who sign weight loss endorsement deals put it all back on afterwards. Pictured: Sam on October 27, 2018 in Melbourne

She added: ‘It’s such a simple, fun program… and you don’t have to go without anything. Join me on my new journey and let’s have positive body image for all!

‘Remember; it’s not about being skinny, it’s about being healthy and strong!’  

According to a report in The Sydney Morning Herald on Sunday, Sam’s deal with Weight Watchers is worth around $500,000. 

'It’s often a very short-lived journey - they get their cheque, lose the weight and then stack it back on just as quick,' Dr Fuller wrote. Pictured: Sam on October 31, 2015 in Melbourne

‘It’s often a very short-lived journey – they get their cheque, lose the weight and then stack it back on just as quick,’ Dr Fuller wrote. Pictured: Sam on October 31, 2015 in Melbourne

'Thrilled': Last week, Samantha took to Instagram to announce she had signed on as a new spokesperson for Weight Watchers, now known as WW

‘Thrilled’: Last week, Samantha took to Instagram to announce she had signed on as a new spokesperson for Weight Watchers, now known as WW 

She joins a long list of celebrity ambassadors for the weight loss company, including Jessica Simpson, Kate Hudson and Oprah Winfrey. 

So far, Sam has lost 10kg since starting the program in January and told  News.com.au last week she feels ‘absolutely fantastic’. 

‘It’s not just about losing weight, it’s about a holistic approach to life and maintaining weight, which is the hardest thing for me to do as a shift worker,’ she said.

Cashing in: Sam joins a long list of celebrity ambassadors for the weight loss company, including Jessica Simpson, Kate Hudson and Oprah Winfrey

Cashing in: Sam joins a long list of celebrity ambassadors for the weight loss company, including Jessica Simpson, Kate Hudson and Oprah Winfrey

While Dr Fuller applauded Sam for inspiring people with her weight loss journey, he claimed that ‘dieting has made us fatter’.  

‘People will always lose weight following diets, but they always put it back on because of the underlying seriousness of the problem,’ he wrote.

‘Obesity is a disease and needs to be treated accordingly.’ 

Controversial: While Dr Fuller applauded Sam for inspiring people with her weight loss journey, he claimed that 'dieting has made us fatter'

Controversial: While Dr Fuller applauded Sam for inspiring people with her weight loss journey, he claimed that ‘dieting has made us fatter’

Read more at DailyMail.co.uk