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Scientist behind the bond-building Olaplex haircare launches a new hair product: Epres

Scientist behind the bond-building Olaplex products launches a new hair solution he’s calling ‘the best invention ever’ – and it works in just 10 minutes

  • The key scientist behind the Olaplex range has launched his own haircare
  • The Eres bond-repair technology claims to leave hair stronger in 10 minutes
  • The $98 refillable spray bottle is easy to use and comes with two bottles
  • It’s currently stocked on AMR Hair & Beauty but is waitlisted 

The scientist who developed a key molecule for the Olaplex products has returned to the spotlight with a new bond building product he claims is his ‘best invention ever’.

Dr Eric Pressly holds more than 100 patents in bond-repair technology but he considers Epres’ first formula to be the ultimate in restructuring damaged and dry tresses.

‘Our patent-pending molecular technology repairs disulfide bonds, which form the internal structure of healthy hair,’ he said.

‘Rebuilding these bonds with Epres technology during your professional service leads to softer, stronger hair with less breakage and frizz – and no change in development time or desired colour effect. Plus we do it all in one simple, acid-free step.’

Dr Eric Pressly holds more than 100 patents in bond-repair technology but he considers Epres’ first formula to be the ultimate in restructuring damaged and dry tresses

The $98 take-home kit comes with a spray bottle and two refillable glass bottles with the solution inside

The $98 take-home kit comes with a spray bottle and two refillable glass bottles with the solution inside

There are two components to the product – the Bond Repair Treatment Professional which is reserved for hairstylists to incorporate in their hair dying mixtures – and the take-home customer friendly option called the Bond Repair Treatment Starter Kit.

The $98 take-home kit comes with a spray bottle and two refillable glass bottles with the solution inside.

Clients need only pour one solution into the spray bottle, fill the remaining space with water, shake it up and you’re ready to use it.  

Just spray onto dry hair until it’s fully saturated, leave on at least 10 minutes, then cleanse and style as usual to restore stronger, shinier, healthier hair.

There are a multitude of reasons why men and women are turning towards Epres as their go-to bond building formulation.

There are a multitude of reasons why men and women are turning towards Epres as their go-to bond building formulation

There are a multitude of reasons why men and women are turning towards Epres as their go-to bond building formulation

As a vegan, acid-free, zero-quat technology, Epres does not affect the pH of the chemical service and delivers more diffusion since hair is more swollen at a pH of 8

As a vegan, acid-free, zero-quat technology, Epres does not affect the pH of the chemical service and delivers more diffusion since hair is more swollen at a pH of 8

As a vegan, acid-free, zero-quat technology, Epres does not affect the pH of the chemical service and delivers more diffusion since hair is more swollen at a pH of 8. 

Unlike other bond builders that use solid actives, Epres’ liquid actives and Biodiffusion technology continue to work even when hair is dry. 

And finally the formulation does not slow or inhibit the chemistry of professional services that you may have done at the salon.

AMR Hair & Beauty in Australia stock Epres but the product is currently waitlisted until product arrives from overseas.

AMR Hair & Beauty in Australia stock Epres but the product is currently waitlisted until product arrives from oversea

AMR Hair & Beauty in Australia stock Epres but the product is currently waitlisted until product arrives from oversea

‘The Bond Repair Treatment is truly a restorative solution for healthier and stronger hair. It is an easy to use, spray on solution that only needs to be left on for 10 minutes or even overnight, if desired,’ one customer wrote on the Epres website.

‘I started using Epres a few weeks ago and I’m in love! This easy treatment makes my curls feel so soft and healthy. I love that this formula is vegan and acid free,’ said another.

A third added: ‘After just one treatment I noticed my curls were shinier, bouncier, and I had more volume. I have 3C curls and this is a must!’ 

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