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Selfridges hosts its first ever wedding as Essex couple tie the knot in ceremony on Oxford Street

Selfridges has hosted the first ever wedding at its London store as an Essex couple tied the knot in a secret ceremony.

Carlene Noel, 40, and Danny Sains, 47, who live together in Billericay, Essex, wed on Saturday, joined only by the bride’s son Carnell, 10, and the groom’s daughters Nancy, 12, and Lola, 13.

Mr and Mrs Sains kept their wedding a secret from their entire families, and only video called their parents and close friends after the ceremony to tell them they were married.

Selfridges has hosted the first ever wedding at its London store as an Essex couple tied the knot in a secret ceremony. Carlene Noel, 40, and Danny Sains, 47, who live together in Billericay, Essex, wed on Saturday, joined only by the bride’s son Carnell, 10, and the groom’s daughters Nancy, 12, and Lola, 13 (pictured)

Mr and Mrs Sains kept their wedding a secret from their entire families, and only video called their parents and close friends after the ceremony to tell them they were married. They are pictured outside Selfridges

Mr and Mrs Sains kept their wedding a secret from their entire families, and only video called their parents and close friends after the ceremony to tell them they were married. They are pictured outside Selfridges

Selfridges acquired a wedding licence in May 2021 allowing weddings to be hosted at its Grade II listed store on London’s Oxford Street.

The celebrations included a choreographed dance by the couple and the children to the song Candy by Cameo before the cake was cut.

The newly dedicated wedding suite, nestled behind a black curtain on the fourth floor, had pictures of the couple showing on slides around the room, and a centre table adorned with gold-framed pictures and flowers.

It can accommodate up to 20 people and there is a bar and couches with a clear view of the altar which is positioned in front of a window.

Selfridges acquired a wedding licence in May 2021 allowing weddings to be hosted at its Grade II listed store on London's Oxford Street. The newlyweds are pictured

Selfridges acquired a wedding licence in May 2021 allowing weddings to be hosted at its Grade II listed store on London’s Oxford Street. The newlyweds are pictured

The celebrations included a choreographed dance by the couple and the children to the song Candy by Cameo before the cake was cut. The couple are posted after the ceremony

The celebrations included a choreographed dance by the couple and the children to the song Candy by Cameo before the cake was cut. The couple are posted after the ceremony 

The newly dedicated wedding suite, nestled behind a black curtain on the fourth floor, had pictures of the couple showing on slides around the room, and a centre table adorned with gold-framed pictures and flowers. The newly-weds are pictured

The newly dedicated wedding suite, nestled behind a black curtain on the fourth floor, had pictures of the couple showing on slides around the room, and a centre table adorned with gold-framed pictures and flowers. The newly-weds are pictured

After the wedding, the family were taken on a personalised tour of the store, including shoe shopping, followed by lunch at the Brasserie of Light before cocktails and a private screening of Grease at one of the store’s three cinema screens.

The new Mrs Sains said: ‘I got a bit emotional when I told my mum because then it felt real and she just broke down, she said she is really happy.

‘We just thought we want it to be us and our children, it is our day and it’s very easy to get carried away and there is nothing wrong with that, but we just wanted to keep that intimate feeling, and what better place than Selfridges.’

After the wedding, the family were taken on a personalised tour of the store, including shoe shopping, followed by lunch at the Brasserie of Light before cocktails and a private screening of Grease at one of the store's three cinema screens

After the wedding, the family were taken on a personalised tour of the store, including shoe shopping, followed by lunch at the Brasserie of Light before cocktails and a private screening of Grease at one of the store’s three cinema screens

Mrs Sains runs her own personal styling and shopping business, Carlene's Closet, and Mr Sains is due to open his own pie and mash business called Sainsy's next week in Brentwood, Essex

Mrs Sains runs her own personal styling and shopping business, Carlene’s Closet, and Mr Sains is due to open his own pie and mash business called Sainsy’s next week in Brentwood, Essex

The new Mrs Sains said she got emotional after the wedding as she told her mother about the secret cermony

The new Mrs Sains said she got emotional after the wedding as she told her mother about the secret cermony

Mr Sains added: ‘I had never been to this Selfridges until last Christmas and I fell in love with the place, and she loves it.

‘I pushed Selfridges for Carlene and after we went for it, it turned out we were the first wedding so it just worked out perfectly.’

Mrs Sains runs her own personal styling and shopping business, Carlene’s Closet, and Mr Sains is due to open his own pie and mash business called Sainsy’s next week in Brentwood, Essex.

Selfridges offers three wedding packages - earth lovers, a sustainability-focused option; all-out extraordinary, with a ceremony officiated by a drag queen; and just the two of us, a small wedding which was this couple's choice. The newlyweds are pictured

Selfridges offers three wedding packages – earth lovers, a sustainability-focused option; all-out extraordinary, with a ceremony officiated by a drag queen; and just the two of us, a small wedding which was this couple’s choice. The newlyweds are pictured

Mr Sains had only been to Selfridges once  before his big day. The couple are pictured after getting married at  the first wedding at the department store, which was granted a wedding license earlier this summer

Mr Sains had only been to Selfridges once  before his big day. The couple are pictured after getting married at  the first wedding at the department store, which was granted a wedding license earlier this summer

Post wedding shopping spree! The couple are pictured on the escalator's at the department store

Post wedding shopping spree! The couple are pictured on the escalator’s at the department store

Rebecca Warburton, director of events and customer experiences at Selfridges, said: ‘We are delighted to have hosted the first wedding at Selfridges today, and are thrilled that Carlene and Danny chose to celebrate their special day with us.

‘It has been a very special day for everyone at Selfridges, too.’

Selfridges offers three wedding packages – earth lovers, a sustainability-focused option; all-out extraordinary, with a ceremony officiated by a drag queen; and just the two of us, a small wedding which was this couple’s choice.

As part of its Project Earth commitments, the retailer is offering Resellfridges: The Wedding, which offers upcycled bridalwear, outfit rental to brides and a service to repair or remake existing dresses.

Read more at DailyMail.co.uk