Beauty fans are going wild online amid the news global make-up giant Sephora is officially arriving in the UK, following its acquisition of the Feelunique website last year.
The brand’s iconic black and white stripes will feature on the newly named Sephora.co.uk on October 17 – with a physical store in the works for next year – and makeup junkies can barely contain their excitement.
Excited tweets have been piling in since the long-awaited announcement, with make-up enthusiasts gushing that this was the ‘good news they needed’.
Sephora promises a ‘fully immersive website’ which will be twinned with its app, and offer brands exclusive to its UK offering, including Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr, GXVE by Gwen Stefani, Skinfix, Vegamour, and Sephora’s own Sephora Collection.
Global make-up giant Sephora is officially arriving in the UK, following its acquisition of the Feelunique website last year
The brand’s iconic black and white stripes will feature on the newly named Sephora.co.uk on October 17 – with a physical store in the works for next year
Coveted classics beloved by cosmetics lovers will also be available, featuring the likes of Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN and Glow Recipe.
The brand’s advent calendars and holiday selections will also be available on the site at launch.
A London store, set to open next spring, will also allow fans to browse in person.
There has been a longstanding demand for Sephora in the UK from beauty and make-up fans.
Excited tweets have been piling in since the long-awaited announcement, with make-up enthusiasts gushing that this was the ‘good news they needed’
Excited shoppers have taken to social media to express their anticipation for the beauty giant’s British debut.
‘SEPHORA IN THE UK IS HAPPENING !!!!!’ one user exclaimed.
Another penned: ‘OMFG SEPHORA IS COMING TO THE UK!!!’
Elsewhere, someone wrote: ‘My prayers have been answered y’all Sephora is coming to the UK.’
Coveted classics beloved by cosmetics lovers will also be available, featuring the likes of Pat McGrath Labs, Fenty Beauty, Gisou, Rose Inc, JVN and Glow Recipe
Sephora promises a ‘fully immersive website’ which will be twinned with its app, and offer brands exclusive to its UK offering, including Tarte Cosmetics, ILIA, Makeup by Mario, ONE/SIZE by Patrick Starrr, GXVE by Gwen Stefani, Skinfix, Vegamour, and Sephora’s own Sephora Collection
‘Sephora is officially coming to the UK,’ another added. ‘This is NOT a drill.’
The company’s Chairman and CEO praised the UK’s ‘dynamic beauty and wellbeing market’ following the long awaited announcement.
‘We are delighted to bring Sephora to the UK, responding to Britain’s strong demand for our unique prestige beauty experience,’ Chris de Lapuente said.
‘We will offer British consumers a pioneering selection of beauty that is best in class for innovation, diversity and inclusion. Our passionate team cannot wait to serve and inspire UK customers under the Sephora brand.’
Sephora is also set to host an event to celebrate its UK arrival, allowing cosmetics fans a sneak peak into what can be expected, which will include a brand fair, masterclasses, beauty talks, surprise guests and more.
Tickets will be available from October 11.
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