Shawn Mendes takes off his shirt to reveal his toned body for new Tommy Hilfiger ad

Shawn Mendes was featured in a promotional video for the new Tommy x Shawn campaign that was shared on his Instagram account on Wednesday morning.

In the clip, the 24-year-old hitmaker took off his white shirt to reveal his very toned chest.

He was joined by several other models while showing off several offerings from his new collection with Tommy Hilfiger.

The singer – who was recently spotted lending a helping hand to a friend – also sat down for an interview where he spoke about working with the brand. 

‘What if we could reinvent what once was tossed aside? Take it, remake it, change is always vital,’ said the crooner.

Off with it: In the clip, the 24-year-old hitmaker took off his white shirt to reveal his very toned chest

A Tommy boy: And he also flashed his Tommy undies under his brown chinos

The There’s Nothing Holdin’ Me Back singer then described the items in his collection as ‘clothing made from discarded fabrics, colored with memories and reborn into new icons.’ 

He concluded the clip by posing with the campaign’s other models, which included his younger sister Aaliyah and Elon Musk’s mother, Maye.

Mendes recently spoke about collaborating with Tommy Hilfiger during an interview with Vogue UK, where he revealed that his mother was a longtime fan of the brand. 

‘My mom was obsessed with Tommy Hilfiger, and I’ve just always worn it. So I think it was written in fate that we ended up working together,’ he said.

The singer-songwriter also discussed the way that the collection’s offerings had been designed.

‘I think shape is really important and the shapes are not exactly the way they were in the 90s. They were inspired by the 90s,’ he said.

Mendes then expressed gratitude towards Hilfiger himself for bringing him in to work with the brand. 

Chest time: A closeup of his chest was also shared three times 

Group effort: In the clip, the 24-year-old hitmaker was joined by several other models while showing off several offerings from his new collection with Tommy Hilfiger

Selling it: The There’s Nothing Holdin’ Me Back singer then described the items in his collection as ‘clothing made from discarded fabrics, colored with memories and reborn into new icons’

Opening up: Mendes recently spoke about collaborating with Tommy Hilfiger during an interview with Vogue UK, where he revealed that his mother was a longtime fan of the brand

‘For Tommy to be accepting of the idea of having my friends and family in the videos was really amazing and I can’t thank Tommy enough for that,’ he said.

The clothing designer went on to speak to the media outlet about collaborating with the singer.

‘We’ve always worked with icons in pop culture and Shawn is the indisputable icon of this genre and of today,’ he said.

Hilfiger added: ‘For us, it’s important to work with cultural pioneers who can bring a distinct perspective to all of these pieces.

‘Otherwise classics can be very boring.’ 

Team: He concluded the clip by posing with the campaign’s other models, which included his younger sister Aaliyah

She likes to work: Elon Musk’s mother Maye Haldeman was also seen in the ads

Grateful: Mendes then expressed gratitude towards Hilfiger himself for bringing him in to work with the brand