Shoppers left perplexed by new frozen chips being sold at Woolworths with some labelling it ‘shady’

Shoppers are left puzzled by new hot chip flavour being sold at Woolworths – with some labelling it ‘shady’

  • A Reddit user discovered on Thursday that Heinz has released cauliflower fries
  • The frozen product is sold at Woolworths and costs $8 for a 400-gram packet
  • Product has been advertised as new and enjoyable way to consume vegetables
  • Users of Reddit left puzzled after finding potato fries were lower in calories


Shoppers have been left puzzled by a new hot chip flavour being sold at Woolworths with some even labelling the deceptively healthy treat as ‘shady’.

A user on popular social media site Reddit discovered on Thursday that food processing company Heinz had released Cauliflower Fries.

The product, found in the frozen section of the supermarket, costs $8 for a 400-gram packet and is advertised as being a ‘delicious twist on a classic snack.’

A user on popular social media site Reddit discovered on Thursday that food processing company Heinz had released Cauliflower Fries

The snack, which has a 3.5 health star rating, combines cauliflower and potato with ‘a lightly seasoned batter’, and has been deemed a new and enjoyable way to consume vegetables.

However the Reddit user believes that the current fad of using cauliflower as an alternative and healthier option than standard potato is a waste of time.

‘This cauliflower trend is really getting out of hand,’ they said.

The product, found in the frozen section, costs $8 for a 400-gram packet in Woolworths and is advertised as being a ‘delicious twist on a classic snack'

The product, found in the frozen section, costs $8 for a 400-gram packet in Woolworths and is advertised as being a ‘delicious twist on a classic snack’

Others were quick to note that the cauliflower fries were not as healthy as potato fries from the freezer aisle, causing some confusion online.

One user wrote: ‘I did a quick comparison to McCain Superfries (my go-to freezer fry from Woollies) and the potato fries are actually lower in calories’.

‘The serving size for the Cauliflower Fries is 60g (or about five chips) and the McCain was 100g. However, if you compare the “calories per 100g”, the potato fries win.’

The user believed the reason for this was because the cauliflower would need to be processed more to become fries. 

Another concurred and wrote: ‘First comparison I made today too. These faux health products are so shady’.

‘Looking at the rest of the panel the cauliflower has more saturated fat, sugar and salt and no fibre. No way can these be considered a healthier food option compared to the McCain’s fries,’ said another.

Many users of the social media discussion site were quick to note that the cauliflower fries were not as healthy as potato fries from the freezer aisle

Many users of the social media discussion site were quick to note that the cauliflower fries were not as healthy as potato fries from the freezer aisle

While a fourth user wrote: ‘I wish more people would realize that these products are often worse than the originals.’

One person was also worried that the continuing trend of cauliflower as an alternative for different snacks would lift the price of the vegetable in supermarkets.

‘I swear if they raise the price of cauliflower…,’ they said.

However, others noted they were tempted to try the latest product to discover how the alternative to potato fries would taste.

‘I kinda want to try them,’ wrote one user.

While another user wrote: ‘The real question is, do they taste good?’

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