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Shoppers praise Aldi for ‘normalising’ breastfeeding in advert showing a mother nursing her baby

Shoppers praise Aldi for ‘normalising’ breastfeeding in advert showing a mother nursing her baby – and claim it ‘sets a new standard’

  • The German supermarket released the advert via Twitter two days ago 
  • It shows a couple talking about how they switched to Aldi to save money
  • The advert, which has had 7k views, has been a hit as some said it is ‘on point’

Shoppers have praised Aldi for ‘normalising’ breastfeeding in advert that shows a mother nursing her baby.

The German supermarket released the advert via Twitter two days ago and it shows a couple talking about how they switched to Aldi to save on their supermarket shop. 

However, while the couple discuss what they can’t live without, when it comes to essentials for their family, the woman in the clip breastfeeds her newborn baby.

The advert has been a hit on Twitter – with many saying that it’s ‘on point’ and sets ‘the standard’ for normalising breastfeeding. 

The German supermarket released the advert via Twitter two days ago and shows a couple talking about how they switched to Aldi to save on their supermarket shop

The advert has been a hit as with many saying that it's 'on point' and sets 'the standard' for normalising breast feeding

The advert has been a hit as with many saying that it’s ‘on point’ and sets ‘the standard’ for normalising breast feeding

The advert, which is said to feature real couples, focuses on a couple, Liz and Drew, with their newborn son, Eli.

It’s main focus is how the couple want to save money for their young family and how they have by switching to Aldi.  

During the advert the couple discuss their budget and why they want to save, while Liz breastfeeds Eli.

Liz uses her hand to cover the baby’s head naturally, but she doesn’t censor the feed with a sling or blanket.

During the advert the couple discuss their budget and why they want to save, while Liz breastfeeds Eli

During the advert the couple discuss their budget and why they want to save, while Liz breastfeeds Eli

Fans of the supermarket loved this realistic approach seen in the advert and have viewed it more than 7,000 times

Fans of the supermarket loved this realistic approach seen in the advert and have viewed it more than 7,000 times

Fans of the supermarket loved this realistic approach and have viewed it more than 7,000 times. 

Others commented on the video, which was shared on Tuesday, with one saying: ‘Well done Aldi. Showing a perfectly normal breastfeeding moment during your advert. #breastfeeding.’   

Another said: ‘Just saw an Aldi tv advert with a mom breast feeding. Great to see breastfeeding portrayed on main stream media adverts. Fair play to the women for looking so totally at ease in front of the cameras. #breastfeeding #natural’

Many congratulated the brand and said that the showed it in such a 'natural and tender' way

Many congratulated the brand and said that the showed it in such a ‘natural and tender’ way

Others applauded how brave the advert was: ‘The new #Aldi advert is on point, some may say forward thinking but it’s every day life to a new mum. Well done #Aldi setting the standard #breastfeeding #NoBodyShame’

‘Hats off to Aldi for having a mum breastfeeding in their new advert – no cloths, censors or anything. We need to normalise breastfeeding, it’s the most natural thing in the world, so good for Aldi for doing their bit in combatting this,’ another said.

An Aldi spokesperson said about their adverts: ‘We’re pleased that showing the real lives of the people that shop with us has had a wider positive impact.’

Read more at DailyMail.co.uk


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