Greggs lovers piled into Primark in Newcastle city centre this morning to get their hands on the new pastry themed clothing range which hit the shop today.
The high street bakery and the budget fashion retailer collaborated on an 11-piece fashion range which launched today in 60 Primark stores in the UK, and will be available until stocks last.
T-shirts, tracksuit bottoms, bucket hats, underwear, socks and sliders all feature in the line, with prices ranging from £7 to £16.
A massive queue formed on Northumberland Street before 8am with fans eager not to miss out on the collaboration between the famous store and much loved bakery.
Many clutched food and drink from Greggs, of which there are 29 in Newcastle, as they waited for the doors to open.
Greggs superfans, including eight-year-old Oscar, queued up outside Primark this morning so they could buy clothes from the fashion retailer’s collaboration with Greggs
Among the goodies on offer are t-shirts, underwear, sliders, and hats, as shown off by keen shoppers (L-R) Miles (21), Andrew Elwood (20) and Joe Chesters (20)
Shoppers started queuing before 8am today, in a bid to get their hands on the highly-anticipated fashion collaboration
Bakery branded t-shirts, hats, jogging bottoms, sweatshirts and trainers flew off the shelves of the cut price clothing giant, with fears the shop may run out.
Teenage warehouse operative Edward Finn had undertaken a mammoth journey from his home town of Worcester to get his hands on a t-shirt emblazoned with a vegan sausage roll.
The 18-year-old said: ‘I made a 12 hour journey in a storm to get here yesterday. It was that important to me to get a Greggs t-shirt.
‘The Primark in Worcester isn’t selling the range, so I decided to come to Newcastle.
‘I absolutely love Greggs. I do nightshifts and it’s one of the few places that is open when I finish at about 6am.
The line of shoppers went all the way down the street, with people excited to buy Greggs branded loungewear, hats, and underwear
A Greggs clothing display in Primark, packed with black tracksuit bottoms and grey sweatshirts emblazoned with the high street bakery’s logo
‘I look forward to getting something hot to eat all through my shift. I love the vegan sausage rolls.
‘I got to Primark early this morning as I was worried the range might run out.
‘I will be wearing my new t-shirt to work with pride.’
Engineer Liam Turnbull, of Gateshead, was also in the queue early this morning.
Liam Turnbull (33) picked up two t-shirts from the highly-anticipated collaboration between Greggs and Primark
He bought himself two t-shirts, one with a vegan sausage roll on it and the other showcasing the bakery’s logo and blue branding.
The 33-year-old said: ‘This collaboration is fantastic for the North East.
‘I think it’s a really interesting idea and I wanted to be here early because I was worried about missing out.
‘I am into designer clothes, and wouldn’t usually shop at Primark, but I was happy to make an exception for a couple of Greggs t-shirts.
‘I was very eager to get my hands on them. The vegan sausage roll is iconic.’
Sausage roll chic! The Primark x Greggs range in full
Greggs Black T-Shirt £8
This premium black crewneck T-shirt features the nation’s most famous pastry – the Greggs Vegan Sausage Roll. The jersey fabric is made from 100% cotton, giving maximum comfort without compromising on style
Greggs Blue T-Shirt £8
Combining one layer of cotton with 96 layers of tasty, this blue crewneck T-shirt keeps it simply scrumptious, featuring a small Greggs logo on the front and stretched vertical logo design on the back
Greggs Black Hoodie £16
This relaxed fit hoodie comes in a sleek black design with a Greggs logo on the chest. Relaxation has never looked so appetising
Greggs Black Tracksuit Bottoms £14
Complete your lounge look with the Greggs black tracksuit bottoms, featuring logo designs on the pocket and leg. Pair them with the matching hoodie for a full tracksuit, and maximum cosiness
Greggs Ecru Hoodie £16
Snug as a sausage roll, this Greggs hoodie also comes in a warm ecru shade. Show your commitment to baked goods with the ‘it’s a pastry thing’ mantra that’s emblazoned on the sleeve
Greggs Grey Sweatshirt £14
The Greggs crewneck sweatshirt is business in front, pastry at the back. Featuring the classic Greggs logo on the chest, with a trio of punchy logos on the back
Greggs Trainers £16
Combining sport with style, these Greggs trainers will have you ‘running’ for your nearest Primark
Greggs Sliders £8
Slide in to your local Greggs branch in style with the this hot take on the classic sandal design in a fresh white, yellow and blue
Greggs Socks (pack of five) £7
Those looking to complete the socks and slider combo needn’t look any further, thanks to Greggs’ pastry-inspired five-piece sock selection
Greggs Bucket Hat £8
The Greggs Bucket Hat features a simple black outer design with a reversible blue logo-filled lining. Perfect for festival goers and superfans alike.
Greggs Underpants (pack of two) £7
Greggs two-piece underpants set combines a repeat sausage roll design with a set of vibrant blue briefs, a perfect novelty present for pastry fans
The fashion range follows the brands announcing their new 130-seat ‘Tasty by Greggs’ café in Primark Birmingham
According to Greggs, the café, which opened last week, ‘features a one-of-a-kind self-serve coffee cart, Sugar Strand Doughnut seating booths, flying Sausage Rolls and an Instagram area complete with a doughnut swing for customers to capture those Insta-worthy snaps’.
Greggs business development director Raymond Reynolds said: ‘Our “Tasty by Greggs” café will be the first of its kind, and will offer an exciting Greggs experience, underpinned by the great products and service that’s already delivered across all of our shops.’
Tim Kelly, director of new business development at Primark, added: ‘We’re thrilled to have teamed up with Greggs to bring the Tasty Cafe to our Birmingham store and give fans of the brand the chance to get their hands on the limited-edition clothing range.’
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