Single mum celebrates the power of women with boob-inspired necklaces

Hayley Sing, 33, from Terrigal on the NSW central coast is the founder of the Boob Club

A single mum-of-one has revealed the chaotic year which led her to appreciate the strength of women and start her own business celebrating their power.

Hayley Sing, 33, from Terrigal on the NSW central coast, is the founder of the Boob Club – a safe space for women to tell their stories of triumph and offload their heartache.

While women don’t have to be a ‘member’ to speak out – they can buy the membership necklace, which signifies solidarity to women everywhere. 

Speaking to FEMAIL Hayley said it took her own relationship breakdown, lockdown, her grandmother’s double mastectomy at 88 and a friend being betrayed in love to realise just how resilient women can be.

The PR executive spent the first lockdown working on the project, after most of her major clients had to put their plans on hold, leaving her with plenty of extra free time.

Hayley said it took her 30 years to realise how important and amazing the women in her life were.

Hayley, pictured with her grandmother, said she never realised the real strength of women until she turned 30

The mother said having a child, going through labour and then becoming single at the start of lockdown helped her understand her own strength as a woman

Once she did she realised she wanted to honour her female friends, neighbours and family, and acknowledge their silent battles.

‘I did a small batch first, and gave them to the inspiring women in my life. One of these women was my nana. She has dementia now but hasn’t lost her sense of humour,’ Hayley said.

She explained her grandmother had a double mastectomy followed by a traumatic recovery where she ‘went into delirium for two weeks’ at the age of 88.

‘She put it on and said “look I have boobs back”.’

Hayley also gave one to her neighbour who fought breast cancer twice.

‘She got a bit teary over it,’ she said.  

The necklaces, which were originally launched on Instagram, feature a tiny gold-coloured circle with a pair of breasts drawn on one side.

She has been shocked by the popularity of the necklace – which is a subtle reminder of feminine strength

‘I designed it with a jeweller, the first design didn’t come out right but when the next lot came through I knew we’d got it,’ she said. 

Since October 11 the busy mum has sold more than 600 of the necklaces and welcomed 2,700 people into her online community. 

Hayley said she was shocked when the first 300 necklaces sold out in just three days.

She was with one of her friends who had inspired the piece when she decided ‘to just do it’.

‘We launched it over red wine and dinner,’ she said.

And looking back she believes she couldn’t have created it with a better person.

She first gave the necklace to friends and family but then sold 300 in three days following her Instagram launch

‘My friend had a baby and a two-year-old at home when her partner left her for her friend,’ she said.

‘He kept going to Queensland to visit this woman and then he moved there, away from his family.’

Despite the pain the mum felt at being betrayed by a friend and her partner she ‘ploughed on’ for her children.

‘Women are often judged in those situations – people wanted to know what she did to make the relationship break down. 

‘She never bad mouthed him, for the sake of her children, and for the sake of her ex and his new relationship,’ she said. 

Hayley hopes to expand the Boob Club soon to include a podcast where more women can share their own inspiring stories of survival. 

The necklace comes in silver and gold and has a pair of boobs on one side

The necklace is called the Boob Club membership necklace – but all women are invited to join the online community and share their stories

Most of the women currently sharing stories in the Boob Club have suffered through miscarriage or a life-changing cancer diagnosis.

‘It is amazing how women have to stay strong and quiet, how they have to pour all of their energy into their children instead of their trauma.’ 

Hayley hopes she can help breakdown the stigma of women ‘being in competition’ and the need to focus on the ‘sexy’ side of being a woman.

She instead wants individuals to remember how strong women are and how often they face adversity, huge physical challenges and invisible, internal struggles.

She hopes individuals come to realise a woman’s beauty has more to do with her strength and what her body can do than what it looks like.

The necklace, which can be worn in water without tarnishing is $89, with ten percent of profits donated to the National Breast Cancer Foundation. 

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