The trend of eCommerce SEO services is growing significantly because of the increasing popularity of online shopping. With the right SEO strategies in place, businesses have witnessed tremendous growth and success.
However, some marketers tend to underestimate the importance of SEO and fail to maximize their potential.
In 2023 and beyond, SEO is predicted to be more important than ever. It’s because customers and online shoppers nowadays prefer to use search engines like Google over social media or other platforms.
They often rely on search engine results and if your eCommerce store doesn’t appear in the top results, they won’t even know it exists.
Therefore, SEO is a must for increasing your eCommerce website sales. Here are six SEO strategies that you can use to boost your eCommerce website’s sales and retain customers easily:
1. eCommerce SEO packages
It’s hard to hire a full-fledged in-house eCommerce SEO team, so you should consider getting an eCommerce SEO package. With this, you will get an expert eCommerce SEO person who can help with keyword research and optimization, content optimization, link building, and more.
These packages are tailored to help you market your products and services online in the most effective way.
Regardless of the business size, you can find an eCommerce SEO company they take care of your budget and needs. Right from small businesses to large enterprises, these packages are suitable for all types of eCommerce firms.
2. The right balance of branded and non-branded keywords
By using the right balance of branded and non-branded keywords you can optimize your eCommerce website for both organic and paid searches.
Branded keywords are those that include your company name or product names, while non-branded keywords are more generic ones related to the products or services you offer.
By identifying high-volume yet low-competition terms and incorporating them into your content, you can increase the visibility of your eCommerce website. You should also focus on optimizing for customer intent to make sure that your website is ranking for the right queries.
It’s done through keyword research, competitor analysis, and keyword mapping.
3. Optimizing mobile experience
A significant number of people use their mobiles to search and shop online. Therefore, to increase your eCommerce website sales, it is important to optimize the mobile experience for your customers.
To do this, you need to make sure that your website is responsive and loads quickly.
Additionally, you should also ensure that all the features of a desktop version are fully functional in the mobile version as well. This will ensure that your customers have a hassle-free shopping experience.
4. Utilizing Schema markup
Schema markup is an important factor in eCommerce SEO. It provides search engines with extra information about your website and products, which in turn helps them to better understand what you are offering.
This helps the search engine index your website more accurately, resulting in improved rankings.
By incorporating Schema markup on all your product pages, you can boost the visibility of your website and get more traffic.
Moreover, it also helps to improve click-through rates by providing users with handy snippets of information such as ratings, prices, and reviews right within the search results page. You can also opt for eCommerce SEO services to get the schema structure right.
5. Creating unique content
Unique content plays a key role in SEO. The more unique and relevant your content is, the better it will perform in search engine rankings. To attract customers to your website, you need to create content that addresses their needs and queries.
The content should be keyword-rich so that it is easier for search engines to crawl and index it. Additionally, make sure that your content is engaging and informative. This will help to keep users engaged with your website for a longer period of time.
6. Link building
Link building is also an important factor in eCommerce SEO. Links are one-way search engines that determine the relevancy and authority of a website. When other websites link back to your eCommerce website, it shows that your content is valuable and trustworthy.
You should focus on building both internal and external links to increase the visibility of your website in search engines. Additionally, link building can help to drive more organic traffic to your website, resulting in higher sales conversions.
Use tools like Ahrefs and SEMRush to determine which websites link back to your website.
By following these SEO strategies, you can easily increase the visibility of your eCommerce website and boost sales.
However, it is important to note that SEO takes time, and you need to keep tweaking and optimizing your website on a regular basis in order to get the best results. Additionally, it is important to stay up-to-date with the latest SEO trends and techniques in order to ensure your website ranks well on search engine result pages.