Does this toastie look like a Sizzler to you? Burger joint claims it’s new toasted chicken sandwich is a ‘tribute’ to the popular 90s buffet chain – but they aren’t happy
- Sizzler sent a cease and desist to Burger Urge for naming a sandwich ‘the Sizzler’
- But Burger Urge said the name is an homage to the classic Australian buffet
- In the cease and desist letter, Sizzler claimed ‘Cheese Toast™’ is a ‘signature dish’
- Burger Urge has changed the product’s name from ‘the Sizzler’ to ‘the Sizzle’
Sizzler has taken legal action against Brisbane-based fast food outlet Burger Urge for naming their new fried chicken sandwich ‘The Sizzler’.
Burger Urge founder Sean Carthew said the namesake cheese bread is an homage to the classic Australian all-you-can-eat buffet at your local Sizzler restaurant.
But Sizzler, which launched in 1985 in Australia, were less than impressed by the tribute and sent a cease and desist letter asking Burger Urge not to use the word ‘Sizzler’.
Burger Urge founder said the namesake is an homage to the classic Australian all you can eat buffet at the local Sizzler restaurant
Burger Urge has now changed the product’s name from ‘the Sizzler’ to ‘the Sizzle’
In the cease and desist letter sent to Burger Urge, Sizzler claimed ‘Cheese Toast™’ is a ‘signature dish’
‘Sizzler also has a problem with Burger Urge selling ‘cheese bread,’ Mr Carthew told the Courier Mail.
In the cease and desist letter, Sizzler claimed ‘Cheese Toast™’ is a ‘signature dish’.
‘Your use of cheese bread’ in association with The Sizzler trademark increases the likelihood of confusion arising among consumers,’ the letter stated.
Burger Urge has now changed the product’s name from ‘the Sizzler’ to ‘the Sizzle’.
Mr Carthew said 30,000 already printed menus will now need to be updated with the new name change.
However, Burger Urge has defended keeping cheese bread on their menu.
‘As far as we know, Sizzler did not invent putting cheese onto bread… in fairness, we didn’t think there were any Sizzlers left,’ Mr Carthew said.
There are just nine Sizzler stores – known for its buffets and cold salad bars – left in Australia.
Revenue at its restaurants – located in Sydney’s west, Perth and south-east Queensland – fell by 8.9 per cent in the six months to October 13 last year.
Daily Mail Australia has contacted Sizzler for comment.