A popular skincare company has pulled its unicorn sheet mask following customers complaining about severe reactions to the product.
Yes To faced backlash in recent weeks after reports of its Vitamin C Glow-Boosting Unicorn Paper Mask ($4) giving customers severe burns and redness only minutes after using the product.
The company has since released a statement to inform consumers the product will no longer remain on stores shelves while the mask is investigated.
Controversy: Yes To faced backlash for its Vitamin C Glow-Boosting Unicorn Paper Mask ($4)
Response: The company released a statement online about the controversial product and said it would be pulling it from shelves
Upset: Mom Chelsea Anders raised concerns about Yes To’s unicorn paper mask ($4) after her stepdaughter used the product
‘In light of reports that our Grapefruit Vitamin C Glow-Boosting Unicorn Paper Mask has resulted in skin irritation for some consumers, Yes To has decided to remove this particular product from store shelves while we investigate,’ the brand shared on Facebook.
‘At Yes To, the safety and satisfaction of our customers are our main concerns.
The product: Ingredients for the face mask include vitamin C and grapefruit
‘We value you and apologize to anyone who was affected in this way, especially over the holiday season.’
Concerns were raised by multiple customers on the review pages of both Ulta and Target, stores that both sell the product.
But one consumer, mother Chelsea Anders, complaint really caught traction after she spoke to one news organization about what happened after her stepdaughter used the mask for just two minutes.
‘Her face was welted with red, swollen, itchy raised abrasions and I had first thought chemical reaction,’ Anders told WHO TV.
The sheet mask boasted it was certified ‘clean’ at Target stores, and paraben and cruelty free.
Ingredients in the sheet mask, 96 per cent of which are ‘natural’ according to the packaging, included vitamin C and grapefruit, which work together with the intention to help brighten the skin after wearing on the face for 10 minutes.
Reaction: She said her stepdaughter (pictured) used the product for only two minutes but experienced a burning sensation and red abrasions
Taking action: Anders says the product should be removed from the market, and other reviewers online agree. This encouraged Yes To to respond to the backlash
Upset: Commenters online responded to Yes To’s statement with images showing how the mask damaged their own skin
The rating for the product on Target is two stars, with many warning about the dangerous side effects they experienced when using the mask.
‘What a lot of people had assumed when using this product was that it was just an allergic reaction,’ Anders said. ‘Then doing the research after I had seen what had happened, it looks like a chemical burn.’
Reviewers complained of similar effects to the product like Anders’ stepdaughter, including redness and swelling.
‘Terrible! I kept it on for about 1 minute before it started burning my skin,’ one reviewer wrote.
‘My face swelled up and got tomato red! It burned my face and water couldn’t help. I ended up with my face covered in milk to stop the burning. It was awful! Do NOT use it!!!! Only Benadryl stopped the burning after over an hour of trying to get it to stop.’
Another Target customer said: ‘My daughter and I chose these masks for our spa night and both of us experienced burning, redness, and hives. Neither of us have had issues with skin sensitivity in the past. Still love [Yes To], but something about this product didn’t work for me.’
Ouch: People were upset with the brand for keeping the product on store shelves for so long
Mad: Commenters also claimed other products from the company are damaging to the skin
People also shared pictures on both Target’s and Ulta’s websites that show the damage they suffered when using the mask. Commenters even implored customers to ask stores to discontinue the product.
Yes To pulling the mask could be the brand’s attempt to stop the backlash, but commenters on the statement post were left furious after using the product.
‘This product completely messed up my face after only 5 minutes of wear. I am beyond angry and have contacted your customer service via email. I will warn everyone I know about your products,’ one frustrated commenter wrote while sharing pictures of her reddened skin.
Commenters also claim they’ve had bad reactions to other products from the company.
DailyMail.com contacted Yes To for a comment about the backlash over its product.