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Snapchat unveils Create your own Lens feature

Snapchat has launched a new feature that lets your create your own augmented reality ‘Face Lens’ filters.

The app has unveiled 150 templates that can be personalised with your own text and emoji in minutes for just £6 ($10).

Users can make their custom Lens available over a certain area so their friends and family can use it at a celebration like a birthday party or wedding.

Templates offered as part of the new update include those for events, such as birthdays, weddings or valentines day.

They also feature a range of filters such as rainbows, hearts and animal masks that you can also add your own text and emoji to.

Create Your Own Lens is available now to users in the US, UK, Australia, New Zealand and Canada on web and iOS, with an Android version coming soon, Snapchat said.

To build your own filter, either visit snapchat.com/create on desktop, or in the app tap your Bitmoji in the top left corner.

From here tap the Settings icon and select Filters and Lenses.

Choose a category and then select one of the templates themed around an occasion, on which you can then add your own text and emoji. 

Choose a category and then select one of the templates themed around an occasion, such as Valentines Day, on which you can then add your own text and emoji

Templates offered as part of the new update include those for events, such as birthdays (left), weddings or valentines day (right)

HOW DO YOU CREATE YOUR OWN CUSTOM SNAPCHAT LENS?

Snapchat has launched a new feature that lets your create your own augmented reality ‘Face Lens’.

The app has unveiled 150 custom face filter templates that can be personalised with your own text and emoji.

To create your own lens: 

1) On desktop visit snapchat.com/create

2) In Snapchat tap your Bitmoji in the top left corner, tap the Settings cog and select Filters and Lenses

3) Choose a category and one of over 150 templates themed around an occasion

4) Add your own text and emoji in the style of your choosing

5) Enter the time and location of your event – you can cover from 1800 sq metres to 450,000 sq metres

6) Confirm details and pay using a variety of payment methods.

7) Prices are dependent on Lens location, duration, and other factors and start from £5.99 in the UK, and $9.99 in the US

Enter the time and location of your event, which can cover from 1,800 square metres (19,000 sq ft) to 450,000 square metres (4.8 million sq ft).

Snapchat charges a minimum of £6 ($10) for each custom filter, with prices rising with Lens location, duration, and other factors.

The new feature follows a number of new updates from Snapchat to make its app easier to navigate.

The firm unveiled yesterday it is releasing a new feature to make it easier for users to watch the Stories they care about most.

Create Your Own Lens is available now to users in the US, UK, Australia, New Zealand and Canada on web and iOS, with an Android version coming soon, Snapchat said

Snapchat charges a minimum of £6 ($8) for each custom filter, with prices rising with Lens location, duration, and other factors

Create Your Own Lens is available now to users in the US, UK, Australia, New Zealand and Canada on web and iOS, with an Android version coming soon, Snapchat said 

A ‘Tabs’ feature has been introduced to the app that separates Snaps into Group Chats and active Stories.

Tabs are also being added to Snapchat’s Discover page, where it will separate content into sections from publishers, creators and the community.

In addition to the new Tabs feature, Snapchat has added GIFs to the app that will let users include animated stickers on their photos and videos.

‘Tabs will make it easier for Snapchatters to keep up with the Stories they want, when they want them,’ a Snapchat spokesperson said in a statement. 

Snapchat charges a minimum of £6 ($10) for each custom filter, with prices rising with Lens location, duration, and other factors. Pictured is the web browser creator for Snapchat's new custom Lens feature

Snapchat charges a minimum of £6 ($10) for each custom filter, with prices rising with Lens location, duration, and other factors. Pictured is the web browser creator for Snapchat’s new custom Lens feature

Users can make their custom Lens available over a certain area so their friends and family can use it at a celebration like a birthday party or wedding. Pictured is the area selector on the firm's web browser creator

Users can make their custom Lens available over a certain area so their friends and family can use it at a celebration like a birthday party or wedding. Pictured is the area selector on the firm’s web browser creator

Snapchat said the Tabs feature will arrive on iOS and Android devices ‘in the coming weeks.’  

The move comes after Snapchat completely overhauled the app’s design last November, separating the app between ‘social’ and ‘media’ in an effort to make it more personalised and easy to use. 

Snapchat chief Evan Spiegel defended the redesign at Goldman Sachs’ Internet and Technology Conference last week, saying that ‘it will take time for people to adjust.’  

WHAT HAS SNAPCHAT INTRODUCED IN THE LAST SIX MONTHS?

Snapchat has introduced several major new features in the last six months to increase its popularity,  including:

  • App redesign: Separates ‘Friends’ and ‘Discover’ pages to create a more personalised experience.
  • Deluxe bitmoji app: Features new hairstyles and skin tones and more inclusive avatars.
  • Snap Store: Users can buy a t-shirt with a dog filter plastered on the front or a plushie of the firm’s ‘augmented reality superstar,’ also known as the dancing hot dog, among other items.
  • Custom geofilters: Geofilters are a location-based tool that allows Snapchat users to share where they are, or what they’re up to, by adding overlay text and images to a Snap. They can be placed to cover an area the size of a house up to a 100 football pitches and made visible for a couple of hours up to a few days. 
  • Share Snapchat Stories with anyone: Users can now share Snapchat stories with anyone, regardless of whether they have the app. The features allows users to create a hyperlink for clips and pictures. The feature appears when you press and hold down on certain ‘tiles’ in the Discover part of the app.
  • Add links, voice filters and backdrops to snaps: The ‘paperclip’ feature allows users to add a link to their snap, which users can open by swiping up. The ‘backdrops’ feature allows users to add a motif backdrop to their snap by drawing they want to stand outside of the filter. The ‘voice filters’ allows users to remix the sound of their voice in various different styles, including that of a cat or an alien.



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