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Snapchat’s new Memories feature let users replay favorite moments from their past

Snapchat has rolled out two new features that it hopes will help users both reconnect with their favorite moments and discover new content from around the world.

‘Memories’ allows Snapchatters to revisit their old snaps, pinned to the locations they were filmed.

‘Explore,’ meanwhile, is billed as a ‘a reimagined viewpoint’ on Snap Map, that lets users experience photos and videos submitted from Snapchatters around the world.

Explore builds on Snapchat’s existing Heat Map, which indicates where fresh, new content is coming from.

Both Memories and Explore are bundled under Snap Map’s new Layers feature and may be joined by more map filters, including partnered Layers from Ticketmaster, The Infatuation, and other third-party vendors, the company said.

Rolled out on Wednesday, the new ‘Memories’ and “Explore’ layers on Snap Maps allow users to revisit their old snaps, pinned to where they were made, and check out pictures and photos posted around the world

‘In this first iteration, Snapchatters will be able to toggle between Layers to customize the landscape, so they always can see exactly what they’re looking for,’ according to a release from Snapchat. ‘Whether they’re in the mood to look back, or just browse around!’

The Memories map filter will only show users their own posts—according to the release, ‘you cannot see friends’ Memories on your Snap Map.’

Both features were teased at the Snap Partner Summit 2021 in May, but are officially launching Wednesday. The company said the release ‘marks the Snap Map’s evolution from a product to a platform.’

The Snap Map had previously only been accessible by using a secret swipe pattern but the company moved it to the forefront last year, in a tab right next to Chat. 

The Memories filter only allows users to see their own snap, not their friends'

The Memories filter only allows users to see their own snap, not their friends’

Explore, another new layer on Snap Map, lets snapchatters view snap from around the globe. Snapchat says eventually it will have custom layers from third-party vendors like Ticketmaster, pointing out restaurants, stores, stadiums and more

Explore, another new layer on Snap Map, lets snapchatters view snap from around the globe. Snapchat says eventually it will have custom layers from third-party vendors like Ticketmaster, pointing out restaurants, stores, stadiums and more

Snapchat says the Snap Map now has more than 250 million monthly active users.

When Snapchat was launched by former Stanford University students in 2011, it pioneered the concept of short shelf-life content.

Since then, the popular social-media platform spurred copycat approaches from Facebook, TikTok, and other other major players.

In 2013, Snapchat introduced ‘Stories,’ a collection of Snaps captured in the past 24 hours.

After the success of Stories, Facebook-owned Instagram introduced its own Stories feature, visible at the top of the app’s landing page, in 2016.

Since Snapchat pioneered short-lived social media in 2011, many big players have tried to mimic its model, including Facebook and Twitter

Since Snapchat pioneered short-lived social media in 2011, many big players have tried to mimic its model, including Facebook and Twitter

Facebook introduced a Stories feature the following year.

In August 2021, Chinese-owned TikTok confirmed it was piloting TikTok Stories, which automatically delete after just one day. (Typically, TikTok videos stay on users’ profile unless manually deleted.)

That same month Facebook-owned WhatsApp rolled out View Once, photos that disappear immediately after they’ve been opened.

TikTok Stories are described as 'a new way to interact with your fans'. Stories are visible for 24 hours before they are deleted

TikTok Stories are described as ‘a new way to interact with your fans’. Stories are visible for 24 hours before they are deleted

Separately in August, Twitter killed off Fleets, which were ephemeral tweets that vanished after 24 hours.

The company launched the option in November 2020 but pulled the plug eight months later after it proved unpopular.

‘We built Fleets as a lower-pressure, ephemeral way for people to share their fleeting thoughts,’ Ilya Brown, Twitter’s head of product, brand and video ads, said in a statement at the time.

‘We hoped Fleets would help more people feel comfortable joining the conversation on Twitter. But, in the time since we introduced Fleets to everyone, we haven’t seen an increase in the number of new people joining the conversation with Fleets like we hoped.’

YOU ARE HERE! What is Snap Map and how does it work? 

in July 2017, Snapchat launched Snap Map, which allows users to see where their friends are and what they were doing when they posted their most recent snaps.

Anyone who has chosen to share their location will appear on the map as an ‘Actionmoji’ – a cartoon avatar that changes to reflect what the user is doing. 

Snapchat launched Snap Map in 2017, allowing users to see where their friends are and what they were doing when they posted their most recent snaps

 Snapchat launched Snap Map in 2017, allowing users to see where their friends are and what they were doing when they posted their most recent snaps

By tapping on an avatar, users can see the latest additions to that user’s Snapchat Story, chat with them over the app or go to meet them in person.

A user can choose to share with a select group of friends, all Snapchat friends or no friends at all (which Snapchat calls ‘Ghost Mode’).  

The feature sparked criticism, with parents concerned it allows strangers with access to the app to pinpoint the location of a child at any time. 

Snapchat claims that sharing your location is optional and turned off by default, and users can control who can see their location at any time.  

 

Read more at DailyMail.co.uk