A quarter of millennials are crumbling due to the pressures of their work, studies and finances, a new survey claims.
So-called ‘snowflakes’, the controversial term for those aged between 16 and 24, are now the most stressed generation in Britain.
The poll of 2,000 by market researchers Mintel revealed that around a sixth of Britons, or 15 per cent, suffer from daily stress.
While just under a tenth of the over-55s, who often have to worry about mortgages and health problems, claim to be stressed every day.
Around 85 per cent experience stress of anxiety at least sometimes, with 30 per cent claiming to do so three times each week.
Millennials report they feel the strain of life the most, with a quarter reporting they’re stressed out every day with the pressures of work, study and money worries (stock image)
Richard Caines, senior food and drink analyst at Mintel, said: ‘Britain’s young are feeling pressure on several fronts including academic, work and financial factors, and for some this is causing anxiety and stress on a daily basis.
‘The greater visibility of mental health issues seen in mainstream media can help drive awareness of less severe manifestations of anxiety and stress in consumers’ lives.
‘High incidence of anxiety and stress and not finding enough time to relax suggest untapped space for brands to promote ways of relaxing.
‘These can include products such as mindfulness apps, teas, bath and shower products, as well as adult colouring books.’
The poll also showed the very different coping mechanisms people have to deal with stress.
Two fifths of all those quizzed revealed they turn to music, but for millennials the figure was closer to two thirds.
Two fifths go for a walk to clear their heads and a third turn to comfort foods – and for women it’s more common at 39 per cent.
But despite the pressures of modern life just a third spend time relaxing every day, the survey also revealed.
‘Britain’s young are feeling pressure on several fronts’
Despite the perceived importance of mental health, just three in 10 said they felt mentally stimulated every day.
And just under half felt mentally stimulated less than three times a week, if at all.
Poor diet and sleep with lack of exercise
While over half – 51 per cent – described their general health as somewhat or very healthy for a person of their age, just a sixth believed they are somewhat or very unhealthy for their age.
Getting enough sleep, eating a healthy diet and regularly exercising are ranked as the top three habits for staying healthy in over two thirds of respondents.
But only a fifth – 22 per cent – admitted they got enough shut eye with a sixth – 14 per cent – of the middle aged between 45 to 55 the least likely to get daily amounts of sufficient sleep.
A healthy diet was seen as important by nearly three quarters of women and the over 45s and a fifth actually ate their five a day.
Despite falling short of the daily recommendation, three fifths thought they ate the right amount or more of vegetables and over half the right amount or more of fruit.
When it comes to getting up and doing a bit of physical activity, just a sixth exercised daily and only a quarter between three and six times a week.
Mr Caines added: ‘Despite the push to encourage more consumers to eat their “five a day”, very few Brits are adhering to the guidelines and even more incorrectly think that they are.’