She’s a social media star whose 1.8 million Instagram followers mean she can make thousands of dollars for a single post.
But Australian social media influencer Gabby Epstein has revealed she won’t tell strangers what she does for a living because she feels like she’s ‘not taken seriously’.
‘I tell people I work in advertising, and I’d never say I’m an influencer because it’s an awkward conversation,’ the Gold Coast model told news.com, admitting she feels ‘a bit uncomfortable’ with the term.
Australian social media influencer Gabby Epstein (pictured) has revealed she won’t tell strangers what she does for a living because she feels like she’s ‘not taken seriously
‘I tell people I work in advertising, and I’d never say I’m an influencer because it’s an awkward conversation,’ the Gold Coast model said
For more than two years, the model has advertised brands of clothing, jewellery, and cosmetic products on her popular account.
The product placements are included in her fun-loving posts on her daily life – including sun-drenched images of her posing in a bikini in a range of exotic locations.
Her stunning images regularly rack up tens of thousands of likes.
In October 2015, the social media star told the Gold Coast Bulletin that she could earn more for one Instagram post than she would for four days of work as a model.
Over the years, the model has advertised brands of clothing, jewellery, and cosmetic products on her popular account
She previously said she earned more for a single post than she did for four days of modelling work
‘I definitely earn more money from Instagram, 100 per cent,’ Ms Epstein – whose favourite places to visit and photograph are Greece and Hawaii – said.
‘About a year and a half ago I was travelling to Brisbane a lot for work and by the time you take out the agency’s 20 per cent, GST on commission and then tax, the model is left with little.’
But while she has remained close-lipped about how much exactly she earns, those with 10 million Instagram followers can receive as much as AUD $250,000 per post, she said.
But the successful Instagram star said she knows it may not be a long-term career. ‘People need backup plans, so I’m starting to invest in property and I’m launching a jewellery line’
Speaking to Daily Mail Australia, Ms Epstein said the things the loved about her job the most was the ‘freedom of being able to work for myself – when and where I want’.
‘I can literally be anywhere in the world that I want – whether that’s Italy or my living room – with a phone and a laptop and be able to work and completely support myself,’ she said.
It may be nice work if you can get it, but the model acknowledged that earning a living via social networks might not be a viable income source long-term.
‘I might even go back to university, because I’m very interested in psychology. But you need to have plans in place … because this isn’t for the rest of my life,’ she said
‘No one knows how long this [social media] will be around,’ Ms Epstein told Newcorp.
‘People need backup plans, so I’m starting to invest in property and I’m launching a jewellery line.
‘I might even go back to university, because I’m very interested in psychology. But you need to have plans in place … because this isn’t for the rest of my life.’