- Spanx shapewear the most popular accessories this spring racing season
- Undergarments help women keep a trim figure under their dresses
- About 43,000 were sold last year at Myer alone with more expected this year
Women looking to keep their figure trim under their dresses their racing season are turning to shapely undergarments in droves.
Spanx shapewear are flying off the shelves of department stores as the spring carnival season gets underway ahead of next week’s Melbourne Cup.
Myer said it sold 43,000 pairs during the nine-week period last year and expects to better that number this year with Derby Day kicking off on Saturday.
Spanx shapewear are flying off the shelves of department stores as the spring carnival season gets underway ahead of next week’s Melbourne Cup
Group general manager Gillian Ridley Whittle said underwear was just as important as facinators for women dressing to impress trackside.
‘It’s the obvious choice when you want to look your best — whether you’re a size 8 or a size 18, shapewear can enhance your natural curves, and as a woman it gives you a bit of extra confidence,’ she told the Daily Telegraph.
‘It’s become as natural as wearing the right style of bra or underwear.’
Myer said it sold 43,000 pairs during the nine-week period last year and expects to better that number this year with Derby Day kicking off on Saturday
With women wanting to keep their figure trim under their dresses, shapely undergarments were just as important as facinators
Ms Whittle said the stigma of larger women wearing shapeware had dissipated and women of all body types were buying them.
The most popular style was the high waisted Nancy Ganz Bike Short, selling for about $50 in store.
Other popular racing products were taping to keep dresses in place, with 11,000 sold, and 8,000 sales of strapless and convertible bras.
The stigma of larger women wearing shapewear has dissipated and women of all body types were buying them