Know the Italian market
Starting a business or expanding one is not easy, especially with the increasing number of competitors. Italians are the true believers of online shopping. They heavily rely on online websites to buy commodities. Online business is booming in Italy. Even in the face of crisis, the e-commerce market has not witnessed any setback. Italians know that local markets can never provide the quality or variety that online sites offer. The reason is you can purchase products from different countries online, and your shopping list does not have to be limited to Italy’s products. Online business has seen immense growth since the last few years.
Boost your sale in Italy
Knowing the trends in the Italian market will help you understand how to increase your profit. Here are some tips to augment your earnings in Italy:
- The design
When you try to enter the Italian market, you have to remember that Italians love their native language and are more often than not inclined to speak Italian while purchasing goods. Make sure you speak some Italian or understand the basics of the language. If you have an online website, make sure your website has an option to change the language to Italian.
- Payment methods and options
In Italy, people mostly use credit and debit cards for transactions. So keep a machine that accepts these cards. After staying in mind, you should include the digital transfer method through mobile apps. Italians depend on digital cash during shopping. This does not mean that you should not accept cash. Make sure your customers have a wide range of payment methods to select from.
- Shopping hours
We have been focusing on e-commerce in this article, your business will extend if you sell your products online. This is because a website is accessible at all hours; for example, people like to scroll through websites before they go to bed. Therefore, customers can access the website whenever they like. If you sell your products offline, we have you covered too. People usually like to shop on weekends or just after they have finished their work. Make sure your shop has enough staff to attend to them during peak hours.
- What should you start with?
If you want to excel in the Italian market, choose wisely what you would like to sell. Italians love their pasta and pizza, and they love to buy food. You can start your business by selling groceries or everyday essentials like cereals. The next category that we will talk about is fashion, shoes, clothes, and pieces of jewellery that are huge at the moment. Italians love to stay in fashion. No points for guessing, the next sector is the technology division. Though this is not limited just to Italy, mobile phones, computers, and laptops are huge businesses in the country. Buying a shelf company in Italy would be a great start; this would mean that you can sell readymade products and earn huge profits.
- Delivery
Italians love to get their baggage delivered at their doorstep. If you have an online website, try not to keep a delivery fee. If that is extremely difficult for you, try to charge a minimal delivery fee and nothing too exorbitant. However, if yours is an offline store you have to deliver manually, it makes sense to charge some amount for delivery as local markets sell at a much lower price than online. In any case, try to discard the delivery fee after shopping for a convenient amount. Mention the amount, after which they do not have to pay a fee. This will not only boost your sale but will also impress your customers, and they will keep coming back for more.
Conclusion
Before establishing your business, try to learn about Italian culture and market trends. The more you understand them, the easier it will be for you to sell your products. Discover what the market dynamic in Italy are before you set up your business. Analyse your customers and which section of the society you would like to target. Starting an online website will boost your gains and will take your business to the next level. You can reach a lot more customers through online stores, and this is a great way to expand your business. Though setting up a business and selling in Italy can be quite challenging, following the above guideline will make it a little easier for you.