No matter your industry or niche, staying ahead of the competition is important at the start of 2023. So, with that in mind, here are seven tips for businesses that you can implement right now and hopefully see some impressive results within your company at the start of the year.
Set your opening hours
If you’re planning to adjust your operating hours during the festive period and into the new year, it’s important to let your customers know. Adjust your listing on Google My Business and make sure your website and social media accounts are updated to reflect the changes.
You can also schedule some posts to inform your customers of the changes to go out on your respective channels ahead of time.
Stock up on your inventory
It’s no secret that the holidays and festive season are the busiest time of year for most businesses and suppliers, so the last thing you want is to run out of stock during the festive rush.
In addition to your actual products, make sure you have sufficient stock of packaging, gift cards, and seasonal decorations to accompany your orders. As a general rule, carry an additional 5% of stock throughout the festive season and into the new year to manage the additional demand.
Update your eCommerce site
You can use the rising trend in online shopping to your advantage over the festive period and into the new year.
Spend some time updating your product library, ensuring everything is up to date. If you’re planning to run some new year’s promotions, ensure your site reflects your offers and make sure that your customers can access your most popular products.
It’s helpful to run some tests before the festive season and new year’s sales to ensure that everything works as it should, to avoid disappointment when the traffic comes your way!
Employ a new year’s marketing strategy
People are more open to changes in the new year, and you can employ a new year’s marketing strategy to reflect this. Consider the different promotions you can run at the start of the year, be it giveaways or new year’s challenges.
You can also tailor your content to reflect trends at this time of the year, with new year’s resolutions posts working well for obvious reasons!
Look after your customers
A great way to go above and beyond in the new year to look after your customers is with a Riley business box.
This business box is perfect for restaurants, gyms, cafes, and offices and ensures that you provide your customers with eco-friendly period products that they can use as and when required.
It’s a great way to show that you care about the health and well-being of your customers, as well as the environment, and will help you improve your customer service at the start of 2023.
Personalize your offers
Loyal customers spend 67% more on average than new customers, which is a metric that you can’t afford to ignore. As money can be a little tight for some people at the start of the year, it’s a great opportunity for you to send out some personalized offers to your most loyal customers.
Review their buying history and ensure that your offer is relevant to them, and they will appreciate the fact that you have sent an offer that they can use in the new year.
Boldly try something new
The new year is the perfect time to try something new within your business.
Whether it’s a new product launch, a loyalty scheme, or a fresh approach to your marketing, you can use the momentum that carries you into the new year in order to try something completely new with your customers.
Don’t be afraid to pivot and change things up, and the new year can provide you with some exciting business development opportunities.
Recap: Business tips for the new year
With 2023 now upon us, it’s the perfect time to instigate some changes within your company to stay ahead of the competition. We hope these business tips help you connect with your customers and deliver positive results at the start of the new year.