The programmatic ad campaign is a must for all types of marketing strategies, but many do not have the idea of how to go about the process for effective results, down below are the stages discussed;
There are primarily 3 vital steps for the job to be done as followed by the Programmatic Technology Companies. But each of these three stages has a few more sub-stages, and they are as follows:
- Planning the Construct:
While preparation of the campaign, the first and foremost thing you should do, is to set specific goals. There are quite a lot of reasons for people to look up to programmatic ad campaign like for instance the highest percentage of people is satisfied with precise targeting of the thing. Again, some others are impressed by the real-time reporting, some with the elevated ROI and performance etc. So thus work on setting a strong agenda first you might look up to the conventional ones but don’t ignore your own creativity.
Get yourself knowledgeable about the type of ad campaign you desire for, like some of the most common ones are Programmatic banner ads used mainly for brand awareness and to reach a broad audience, Programmatic native ads utilized to drive much more quality traffic to the website, Programmatic video ads to come up with more engagement, etc.
Lastly, you have to choose the demand-side platform wisely. For getting hold of a proper self-serving DSP, take care of all the technicalities, make sure that there is no platform fee, the DSP are partners with a lot of reputable SSPs, they have real-time analytics, data transparency, etc.
- Put up the ad campaign:
Now when it comes to launching the first thing is deciding on the CPM and Budget of your campaign since there is nothing pre-determined. Next comes determining the duration of the campaign, i.e. the start and end flight dates. In the next step comes deciding whether the limits for impression, i.e. whether it is for lifetime or daily or lifetime. The very next stage is adjusting on a frequency cap which helps to avoid unnecessary banners.
Next in the line comes an essential step, targeting the right kind of audience among the huge mass. Down the process, you’ll have to choose IAB category which is to align with your interest, through language and geo-position narrow down for promotion. Thus you can aim at targeting various operating systems, devices, browsers, etc. Also, don’t forget to make your website mobile active one.
Lastly, you’ll be directed to a page with different tabs like ‘basic settings’, ‘ad mark-up’, ‘creative targeting options’; in all these tabs you’ll have to fill in the necessary details according to your campaign set up.
- Optimize the entire structure:
This is the last stage. It is for those who need more accuracy, like receiving real-time reports for analysis and thus make the needful changes and recreate the entire ad. Also, another utility of optimizing is to once more direct their ad campaign to those vital audiences who had previously not converted.
Through these 3 simple steps, one can easily set up their programmatic ad campaign. For more accuracy, you can make more perfect optimizations, but for a beginner’s campaign, these detailed steps are sufficient enough.