Studio 10 adds popular influencer to the panel amid declining ratings

Channel 10 has brought in a major Instagram influencer to boost Studio 10 amid the show’s declining ratings. 

On Thursday, social media star Emmylou MacCarthy confirmed that she was joining the panel as a weekly guest contributor.

The 41-year-old will appear on Studio 10 every Thursday, either in person of via satellite from Melbourne. 

MacCarthy has previously been interviewed on The Project and has appeared on Studio 10 a few times, but this is her first regular gig with the network.

She currently boasts 120,000 followers on Instagram and runs an inclusive fashion boutique called Zoe Moss.  

Studio 10 has hit rock bottom in the ratings since the departure of Sarah Harris (pictured)

Her appointment comes amid a tough forecast for Studio 10, after the talk show hit an all-time low in the ratings.

The embattled program has been haemorrhaging viewers by the tens of thousands following departure of host Sarah Harris this year, leading industry spies to question how long it will last on the air.

In April, the show’s ratings plummeted to the lowest in its decade-long history, reaching a shocking average of just 10,000 viewers in the five-city metro, The Australian reported at the time. 

However, a Network 10 spokesperson told Daily Mail Australia that Studio 10 isn’t going anywhere.

On Thursday, social media star Emmylou MacCarthy (pictured) confirmed that she was joining the panel as a weekly guest contributor

MacCarthy has previously been interviewed on The Project and has appeared on Studio 10 a few times, but this is her first regular gig with the network

‘Studio 10 is a staple in our daytime program schedule boasting fun, entertaining and engaging content led by a fantastic panel,’ the spokesperson said.

The show’s ratings low is the latest in a series of devastating blows for the morning show, which recently saw its running time slashed by an hour.

In December, it was announced Studio 10 would be cut from three-and-a-half hours to two hours, shifting its start time to 10am instead of 8.30am.

According to The Australian, the numbers are so low that ‘few media pundits were overly surprised’ when Studio 10’s run time was cut down. 

Studio 10’s ratings crisis comes after its host Sarah Harris jumped ship to The Project, leaving her former co-host Tristan MacManus to helm the program alongside Angela Bishop, Narelda Jacobs and Daniel Doody.

Influencer Emmy currently boasts 120,000 followers on Instagram and runs an inclusive fashion boutique called Zoe Moss