They’re two of Sydney’s most successful style identities, who are said to have made millions through their business partnership.
But fashion bloggers Elle Ferguson and Tash Sefton have reportedly ended their business partnership, according to The Sunday Telegraph.
‘The girls have grown apart,’ an insider allegedly told the publication.
!['The girls got competitive towards each other': Style bloggers Elle Ferguson [L] and Tash Sefton [R] have reportedly ended their business partnership](https://i.dailymail.co.uk/i/newpix/2018/08/25/16/4F631C9500000578-6097721-_The_girls_got_competitive_towards_each_other_Style_bloggers_Ell-m-61_1535210161766.jpg)
‘The girls got competitive towards each other’: Style bloggers Elle Ferguson [L] and Tash Sefton [R] have reportedly ended their business partnership
‘They are at completely different stages of their lives and want to do their own thing,’ the source added.
Daily Mail Australia has reached out to Elle and Tash for comment.
The pair became a formidable force in the fashion industry since co-founding blog They All Hate Us more than a decade ago.
‘They are at completely different stages of their lives and want to do their own thing’: According to The Sunday Telegraph, Elle and Tash haven’t shared a sponsored post since April
According to the report, the girls, who are fixtures on the Sydney social scene, haven’t been seen together since last year.
Their last joint sponsored post was in April.
According to the insider, the BBFs became too competitive with one another, and fans apparently were ‘waiting for the friendship to sour’.
Social fixtures: The stylish ladies have been one of the most successful blogging duos in the country
The stylish ladies have been one of the most successful blogging duos in the country.
The pair were at one point managed by high-flying publicist, Roxy Jacenko.
Elle’s career continues to go from strength to strength, since being invited to Kim Kardashian’s KKW beauty launch in June last year.
She has not only collaborated with celebrity hairstylist Jen Atkin for her haircare brand OUAI, she has also released her own fake tanning range, the ELLE EFFECT.
Elle told Daily Mail Australia on Thursday the influence Jen has had on her career.
‘Jen has been an amazing mentor and to me what she has given me is confidence to just do it.’
‘I know that sounds really simple but sometimes when you’re putting yourself out there, you need more confidence than you think, and Jen gave me that little push I needed,’ she continued.
On the rocks? At the height of their success, the stylists were managed by PR queen Roxy Jacenko