Supermarket giant Aldi is slammed over ANOTHER price label hack which tricks shoppers into thinking they’re saving big money at the checkout – so have YOU spotted the sneaky ruse?
- Supermarket giant Aldi has been slammed for another food price labelling hack
- Aldi has made price reductions look bigger by comparing to very old prices
- The Queensland Consumer Association has called the move ‘pretty dreadful’
Aldi has been slammed for another price label hack which tricks shoppers into thinking they are saving money at the checkout.
The supermarket chain has found a clever way of making price reductions looking more significant than they actually are – comparing products with prices that are up to almost a year old.
Queensland Consumer Association has called the new labels misleading.
For example, Aldi advertised Blue Stilton cheese at $4.99 and stated it had been reduced from $5.99.
Aldi has been slammed for another price label hack which is designed to trick shoppers into thinking they are saving big
Queensland Consumer Association has called the new labels misleading
However the small print written at the bottom of the label proves the higher price dated all the way back to December 27, 2017.
A Queensland Consumer Association spokesman told the Courier Mail: ‘I think it’s pretty dreadful.
‘I seriously question the usefulness to people of knowing what the price of an item was nearly a year ago.’
The German supermarket chain also copped backlash in recent times for reducing the font size of food labels from 5mm to 3mm, making it more difficult for customers to read, the Herald Sun reported.
They also changed the font from bold to normal.
The changes to the font mean that the prices are not as clear to read and could lead to shoppers ending up spending more than they intended to, according to consumer groups.
It is a requirement under Australian law that retailers must ensure food labelling is easily legible.
Daily Mail Australia has reached out to Aldi for comment.
Aldi has introduced confusing price reduction labels which compare the products with prices that are up to almost a year old
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