Supermarket raises the price of milk in support of local farmers affected by the drought 

What about Coles and Woolies? Rural supermarket raises the price of milk by 10 cents so it can give the profits to local farmers affected by the drought

• An IGA store in Ulladulla, Shoalhaven, put the price of milk up by 10 cents a litre
• All additional profits will be delivered directly to four of their local dairy farmers
• Store’s co-owner Anthony Latter said the decision is what his customers want

By Brittany Chain For Daily Mail Australia

Published: 07:41 BST, 9 September 2018 | Updated: 07:41 BST, 9 September 2018

A rural supermarket has raised the price of milk in support of local farmers affected by the drought.

An IGA store in Ulladulla, Shoalhaven, put the price of milk up by 10 cents a litre, with all additional profits being delivered directly to four of their local dairy farmers. 

Co-owner of the IGA store Anthony Latter said the decision is a direct response to what his customers have been asking for, the ABC reported.

A rural supermarket has raised the price of milk in support of local farmers affected by the drought

‘They have been asking what milk to buy as there is a lot of milk varieties out there and they are wanting to support the local farmers,’ he said.

The action comes as major supermarkets continue to resist and ignore farmers’ pleas to increase the price of milk, or for the government to introduce a levy to ease the farmers’ load during the crisis.

‘Doing it this way means we know where the money is going and we can keep it in our community,’ Mr Latter’s business partner, Shane Wilson said. 

An IGA store in Ulladulla, Shoalhaven, put the price of milk up by 10 cents a litre, with all additional profits being delivered directly to four of their local dairy farmers

Local dairy farmer Robert Miller described the generosity of his community as overwhelming.

While he still holds hope the big supermarkets will step up and follow suit, his appreciation for the local community is immense.

‘When you’ve got the community backing you in a situation where you are losing money, producing milk is a good feeling,’ Mr Miller said. 

He described the gesture as one of the greatest he could imagine.

The supermarket will trial the price increase until at least Christmas, but hope to maintain it well into the future.  

The supermarket will trial the price increase until at least Christmas, but hope to maintain it well into the future

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