News, Culture & Society

Supermarket sign reads ‘C**tdown’ instead of ‘Countdown’

  • New arrivals looking to stock up on groceries have been greeted by an obscenity
  • Countdown supermarket at Auckland Airport suffering from a broken sign
  • Instead of reading with the intended branding the sign now contains profanity

New arrivals looking to stock up on groceries after a flight have been greeted with an obscenity at a nearby supermarket.

Countdown at Auckland Airport in New Zealand is suffering from a malfunctioning sign, with the letter ‘O’ not lighting up.

The result is a building emblazoned with a swear word.

Countdown at Auckland Airport in New Zealand is suffering from a malfunctioning sign, with the letter ‘O’ not lighting up

Diver Catherine Sayce posted a photo of the sign to Instagram on Monday.

‘There’s only one place I shop. Also what people yell when I fall over,’ she said.

‘P.S. Countdown your sign has been broken for three days and long may it last.’

It’s not the first time one of Countdown’s signs has undergone an unintended transformation.

A store in Northcote, north of Auckland went with its ‘O’ for weeks in 2017, while social media commenters pointed out a sign at a Countdown in Invercargill in the South Island experienced a similar rebranding. 

‘Hopefully they get someone to give them that big O,’ Ms Sayce posted.

'Hopefully they get someone to give them that big O,' Ms Sayce posted

‘Hopefully they get someone to give them that big O,’ Ms Sayce posted

Displaying the word on a sign was at the heart of a judicial ruling in August.

A New South Wales Court ruled it was legal to call former Prime Minister Tony Abbott the swear word because Australians don’t find it as offensive as other English-speaking countries.

Well-known Sydney identity Danny Lim, 75, was seen holding a sign with the word on it.

The 'O' in Countdown has been broken for three days, according to Ms Sayce

The ‘O’ in Countdown has been broken for three days, according to Ms Sayce



Read more at DailyMail.co.uk