Over the past 12 months, women have been sharing snaps of their faces with just half of their make up completed to demonstrate the transformative power of cosmetics.
And now, Sydney woman Kelly McClarren has taken on the challenge – with very impressive results.
In a YouTube video, Kelly, who is the Digital Campaign Manager at online clothing boutique, Showpo, used 20 make up products to create her flawless make up look while leaving one half of her face completely bare.
‘Today we’re going to do the power of make up which is basically just showing you how transformative make up can be,’ she said.
Sydney woman and Showpo employee, Kelly McClarren, made up half of her face as part of the ‘power of make up challenge’ on YouTube
In a YouTube video, Kelly, who is the Digital Campaign Manager at online clothing boutique, Showpo, used 20 make up products to create her flawless make up look while leaving one half of her face completely bare
‘You probably already realise somewhat what it can do, but even as you are just scrolling through your social media everyday and you think “oh my goodness that person is so beautiful” and “why can’t I look like that?”
‘They don’t even look like that.
‘I’m going to show you just how powerful make up can be by doing one half of my face really glam and this half all natural’
Kelly started by removing redness with a colour corrector and smoothing the skin with primer before applying concealer and foundation.
‘I’m going to show you just how powerful make up can be by doing one half of my face really glam and this half all natural,’ she said
Kelly started by removing redness with a colour corrector and smoothing the skin with primer before applying concealer and foundation
‘This isn’t even a high coverage foundation it’s just one that I have fallen in love with,’ Kelly said of the Milani foundation she used.
She then added some concealer to hide her blemishes, added a healthy glow with MAC’s strobe cream and set her make up with powder foundation.
She then filled in her brow before glamming up her eye with shadow, liner, mascara and false lashes .
The look was then completed with blush and bronzer, some highlighter and two lipsticks.
She then added some concealer to hide her blemishes, added a healthy glow with MAC’s strobe cream and set her make up with powder foundation
The look was then completed with blush and bronzer, some highlighter and two lipsticks
‘Well guys, hopefully this shows just how transformative make up can be, because I don’t look like this,’ Kelly said
‘Well guys, hopefully this shows just how transformative make up can be, because I don’t look like this,’ Kelly said.
Kelly is far from the first to take on the challenge, with Sydney-based make up artist, Sarah Laidlaw, recently doing the same thing on a client and sharing the results on her Instagram page.
‘The two faces of Indi Lavers… make up can alter a face so much,’ the make up artist wrote on her Instagram account next to the stunning image.
Kelly is far from the first to take on the challenge, with Sydney-based make up artist, Sarah Laidlaw, recently doing the same thing on a client and sharing the results on her Instagram page
‘This is why I love makeup so much. She is beautiful with her freckles and a tiny scrap of makeup and she is beautiful all painted up.’
The talented artist managed to transform the natural beauty’s complexion and completely cover her freckles, imperfections and any redness.
She also shaped her brows, gave her a bold red lip and used a heavy eyeliner and gold eye shadow to make her eye pop.
‘The two faces of Indi Lavers… make up can alter a face so much,’ the make up artist wrote on her Instagram account next to the stunning image
Indiah’s hair was also straightened on the left side and hair extensions were added – a stark contrast to the other side which was left natural with soft waves.
Speaking to Daily Mail Australia, Ms Laidlaw said to her, make up is primarily fun and that both natural and dramatic looks are equally as beautiful.
‘Being able to alter how we look is akin to creating a mini piece of art each day. I love how much makeup can transform a face and, in turn, transform our mood,’ she said.
‘Beautiful makeup changes how we feel about ourselves in the same way well cut clothes do.
‘I love both ends of the spectrum…. the smallest scrap of makeup for an essentially raw, natural look right through to the full dramatic transformation.
In 2015, YouTube beauty guru Nikkie de Jager (pictured) did the same experiment, inspiring thousands of women to share their own versions
Many women shared their snaps to hit back at those who had ‘make up shamed’ or accused them of wearing make up to please others
‘I loved shooting this half/half look… my model Indiah is absolutely beautiful both ways, and it was fun to show how different you can make a face look.’
Beauty guru Nikkie de Jager started experiment in 2015 and inspired thousands of women to share their own versions with the hashtag #ThePowerOfMakeup.
Each of the women shared their snaps to hit back at those who had ‘make up shamed’ or accused them of wearing make up to please others.
In the original video, Nikkie explained that she had become tired of convincing people that she was the same glamorous girl from her YouTube videos – and shared the half-half look to prove it once and for all.
Many of the women participating in the challenges explained that they wore make up for themselves and not to impress others
Dozens of women – and some men – took on the challenge, posting their results and more often then not tagging Nikkie in their posts.
‘Yesterday I watched my favourite youtuber @NikkieTutorials on her “Power of Makeup” video,’ one fan wrote.
‘I loved what she did and did my own version of it. I wear makeup because its fun, I don’t wear it because am insecure or so ppl would like me. [sic]’
‘I don’t care if people judge me, thinking that I do makeup because I don’t love myself,’ another said.
‘Yesterday I watched my favourite youtuber @NikkieTutorials on her “Power of Makeup” video,’ a fan wrote
Not all the women did half and half looks for the challenge, with some opting for simple before and after shots instead.
The challenge revealed exactly what the women altered on their face with the make up, whether that be thin or faint brows, enhanced eyelashes or an evened out complexion.
By revealing their natural features, each of them hoped to prove that they were not ashamed of the way they look, despite regularly applying make up.