T-Mobile CEO John Legere announced Wednesday morning the wireless company will offer current and new T-Mobile One family plan customers free Netflix subscriptions starting September 12.
Legere said the ‘Netflix On Us’ program includes a complimentary Netflix Standard subscription to T-Mobile users who have two or more voice lines.
The monthly fee with stay at $40 per line while the operator will ‘cover the cost of Netflix for those who already subscribe to the streaming service,’ according to GeekWire.
T-Mobile will offer current and new T-Mobile One family plan customers free Netflix subscriptions
The offer stems from a new exclusive partnership with streaming giant Netflix
T-Mobile Chief Operating Officer Mike Sievert explains the latest industry changing move where T-Mobile ONE family plans now include a Netflix subscription during a T-Mobile Un-Carrier event on Wednesday
‘This is a big investment on our part. Netflix is not providing us with a giant discount, and they don’t have to. They’re Netflix,’ Sievert said
Specific details on the exclusive partnership between the two major companies have not been disclosed, but its rumored to be a pricey one.
‘This is a big investment on our part. Netflix is not providing us with a giant discount, and they don’t have to. They’re Netflix,’ T-Mobile’s chief operating officer, Michael Sievert said in a statement.
T-Mobile explained the offer further in a FAQ statement.
‘If you’re an existing customer, use the T-Mobile app, visit MyT-Mobile.com, a retail store, or call Customer Care to activate. If you are a new customer, simply visit a T-Mobile store, go to T-Mobile.com or call 1-800-TMobile.
The new offer will release at the end of September
Netflix has also partnered with numerous cable providers in recent months
‘You will be given a URL to link your T-Mobile account with your Netflix account. T-Mobile pays Netflix directly for you. For existing Netflix customers, it may take 1-2 Netflix billing cycles for your billing to transfer to T-Mobile,’ the statement read.
Netflix has also announced its partnership with numerous cable providers in recent months, according to a Reuters report.
No. 3 distributor Charter Communications Inc CHTR.O and Altice NV ATCA.AS are said to have incorporated the streaming services into their plans.
‘Our whole model is about cooperation with many of the (streaming) providers,’ Altice USA ATUS.N Chief Executive Dexter Goei told Reuters earlier this year.
‘We’re now looking at proposals for including Netflix in some services and beginning to learn the bundling part of the business,’ Netflix CEO Reed Hastings said.
‘We’re interested in expanding that.’