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Tasmanian poppy farm at centre of landmark case against Johnson & Johnson over US opioids crisis 

A Tasmanian poppy farm has been cast as one of the villains in the landmark ruling by an Oklahoma judge ordering multinational corporation Johnson & Johnson to pay $A847 million for its role in helping fuel America’s opioids crisis.

A 33-day trial concluded in Oklahoma this week, where District Court Judge Thad Balkman slammed Johnson & Johnson and its subsidiaries for using ‘false, misleading and dangerous marketing campaigns’ to sell oxycodone, hydrocodone, morphine and other drugs.

The court heard that between 1994 to 2006, prescription opioid sales in Oklahoma increased four-fold.

From 2011 to 2015, more than 2100 Oklahomans died ‘of unintentional prescription opioid overdose’ and in 2015, more than 326 million opioid pills were dispensed to Oklahoma residents, enough for every adult to have 110 pills.

Tasmanian Alkaloids (pictured) has been caught up in a landmark ruling by an Oklahoma judge

Linked to the Johnson & Johnson case is Tasmanian Alkaloids in Tasmania’s central north. 

The company is a fully-integrated manufacturer of controlled substances providing from patented poppy varieties grown on the farms of Tasmania, according to its website.

Johnson & Johnson’s strong painkillers had a secret ingredient, a potent form of poppy developed by a company based in Tasmania, court documents reveal.

The trial detailed how part of Johnson & Johnson’s ‘pain management franchise’ was Tasmanian Alkaloids, ‘which cultivated and processed opium plants to manufacture narcotic raw materials that were imported into the US to be processed and made into APIs (active pharmaceutical ingredients) necessary to manufacture opioid drugs’.

‘In the 1980s, Johnson & Johnson acquired and formed Tasmanian Alkaloids and Noramco, in order to ensure a ‘reliable source of (narcotic) raw materials’ and ‘security of supply’ for its Tylenol with Codeine range of pain medications,’ Judge Balkman wrote in his findings delivered on Monday.

‘Noramco, located in the US, imports the narcotic materials produced by Tasmanian Alkaloids, like morphine or thebaine, into the US, processes them into API, then sells them to drug manufacturers in the US.’

An Oklahoma judge has ordered Johnson & Johnson (pictured) to pay $A847 million

An Oklahoma judge has ordered Johnson & Johnson (pictured) to pay $A847 million 

Johnson & Johnson, which sold its Tasmanian Alkaloids/Noramco businesses in 2016, announced it would appeal Judge Balkman’s ruling.

The court heard how in 1994, anticipated demand for oxycodone led scientists at Tasmanian Alkaloids to begin a project to develop a high thebaine poppy variety to meet the anticipated demand.

‘The result of Defendants’ research project was the creation of a ‘high thebaine’ poppy, called ‘Norman Poppy’ which Defendants internally described as a ‘transformational technology that enabled growth of oxycodone’,’ the judge wrote.

Noramco grew to become the top narcotic API supplier of oxycodone, hydrocodone, codeine and morphine in the US, the court heard.

Johnson & Johnson  has come under fire for using 'false, misleading and dangerous marketing campaigns' to sell oxycodone, hydrocodone, morphine and other drugs (stock image)

Johnson & Johnson  has come under fire for using ‘false, misleading and dangerous marketing campaigns’ to sell oxycodone, hydrocodone, morphine and other drugs (stock image)

In 1997, Johnson & Johnson, acting in concert with others, ’embarked on a major campaign in which they branded and unbranded marketing to disseminate the messages that pain was being under treated and ‘there was a low risk of abuse and a low danger’ of prescribing opioids to treat chronic, non-malignant pain and overstating the efficacy of opioids as a class of drug’, the judge wrote.

‘Defendants used the phrase ‘pseudoaddiction’ to convince doctors that patients who exhibited signs of addiction – eg, asking for ‘higher and higher doses’ of opioids or returning to the doctor ‘early’ before a prescription should have run out – were not actually suffering from addiction, but from the under-treatment of pain; and the solution, according to Defendants’ marketing, was to prescribe the patient more opioids.’

Tasmanian Alkaloids (pictured) in the state's central north is a fully-integrated manufacturer of controlled substances, according to the company's website

Tasmanian Alkaloids (pictured) in the state’s central north is a fully-integrated manufacturer of controlled substances, according to the company’s website

Johnson & Johnson said the judge’s decision is flawed and disregarded the company’s compliance with federal and state laws, the unique role its medicines play in the lives of the people who need them, and its responsible marketing practices.

‘This judgment is a misapplication of public nuisance law that has already been rejected by judges in other states,’ Michael Ullmann, Johnson & Johnson’s executive vice president, general counsel, said in a statement.

The Oklahoma ruling is expected to help shape negotiations around 1500 similar lawsuits filed by state, local and tribal governments consolidated before a federal judge in Ohio.

 

Read more at DailyMail.co.uk


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