She’s breaking records with her new single, Look What You Made Me Do.
Taylor Swift’s track had racked up 35,519,224 views on YouTube by 3pm on Monday during its first 24 hours of release, with hours left to go.
That smashed through the 27 million views set by previous record holder Adele for her Hello during its first day in October 2015.
Record breaker: Taylor Swift’s video for her new single, Look What You Made Me Do, smashed the YouTube record for most views with more than 35.5m in less than 24 hours
The full video debuted at the MTV Video Music Awards in Los Angeles on Sunday evening, without the 27-year-old singer present.
But that didn’t seem to bother her fans who had previously helped Taylor earn the record for most views of a lyric video in 24 hours for the song.
The new single is from her upcoming Reputation album and the video shows the pop star trying to kill her public image.
Taylor, in a clear swipe at her critics, poked fun at her ‘reputation’ as the serial monogamist, the heartless publicity hound, and the good girl, in the darkly satirical video.
The 27-year-old debuted the new video at the MTV VMAs on Sunday night, but did not appear herself at the awards show. Her rival Katy was conveniently absent when the video was introduced, despite the Fireworks singer hosting the ceremony.
Various hidden messages were clearly buried in the video, the first comes right at the beginning as a zombie version of Taylor claws her way out of a grave.
The tombstone next to hers bears the name of the pseudonym she used for a song she wrote for ex Calvin Harris, Nils Sjöberg.
Video killed the radio star: The 27-year-old pop star slayed various public perceptions of herself in the new video for her single from upcoming album Reputation
Follow the clues: Hidden messages were buried in the video, the first came at the beginning as a zombie Taylor clawed her way out of a grave. The tombstone next to hers bore the name of Nils Sjöberg, the pseudonym she used for a song she wrote for ex Calvin Harris
But most telling were her digs at ex Tom Hiddleston and frenemy Katy Perry along with some serious venom for Kim Kardashian.
Another message was aimed at her ex, Calvin Harris, who had denied that Taylor had written his hit This Is What You Came For, only for her authorship to be revealed after their relationship ended.
Nils Sjöberg was the moniker she used that was listed in the songwriting credits, which can be seen on one of the gravestones in the video.
Feeling betrayed: Another message had a quote in Latin from Shakespeare’s play Julius Caesar, ‘Et Tu Brute?’ The meaning, ‘You too, Brutus?’ is often used to communicate shock after being back-stabbed by a friend or someone unexpected
Look close or you’ll miss it! The message is scrolled on the arm of throne in a scene in the video
Another message had a quote from Shakespeare’s play Julius Caesar, ‘Et tu Brute.’ The meaning, ‘You too, Brutus?’ is often used to communicate shock after being backstabbed by a friend or someone unexpected.
The message is scrolled on the arm of throne in one scene in the video.
However, who she intends the message for is unclear. It could be directed at Kim Kardashian for leaking audio of her private conversation with Kanye West over his now notorious song Famous.
RIP Hiddleswift! Another clue referenced her short-lived romance with Tom Hiddleston
Poor Tom! Last year during the Fourth of July holiday the Avengers actor was seen wearing an ‘I heart TS’ shirt while frolicking in the sea. The declaration of love was widely mocked
Calling order: Another scene saw Taylor commanding a squad of ladies dressed in lingerie, an overt nod to her model posse of friends
In the track, Kanye claims he made Taylor famous and calls her a b*tch, while also musing he thinks he still might one day sleep with her.
When the song was released Taylor voiced outrage over it. However, Kanye’s wife Kim released partial audio suggesting Taylor had given her approval for the lyrics.
Taylor counter claimed that she only knew the gist of his song not the actual lyrics that ended up in the track.
Diamonds are a girls In another scene Taylor bathes herself in diamonds as the lyrics: ‘The role you made me play / Of the fool, no, I don’t like you / I don’t like your perfect crime’
The words and images seem to have two meanings: a reference to the Famous song as well as Kim’s jewelry heist in late 2016
Another hint: Taylor also had a single dollar bill in her bathtub, which seemed to stand for the symbolic amount she asked for and won in her recent sexual assault case against a DJ
Kim’s recording had many fans of the Kardashians claiming ‘Kim had all the receipts’.
Taylor ends her video with one version of herself asking, ‘What are you doing?’
While another Taylor replies, ‘Getting receipts. Gonna edit this later.’
Is that supposed to be Katy Perry? Swift crashed a car in the video, but her look was decidedly familiar
Too close for comfort: the Bad Blood hitmaker looked strikingly similar to on-off rival Perry, who conveniently enough was hosting the VMAs
Every move: The star also depicted photographers documenting her crash
In another scene Taylor bathed herself in diamonds as the lyric ‘The role you made me play / Of the fool, no, I don’t like you / I don’t like your perfect crime’.
The words and images seem to have two meanings: a reference to the Famous song as well as Kim’s jewelry heist in late 2016.
The pop star also made a reference to her sexual assault case by including a strategically placed dollar bill in the jewel filled bathtub – the amount she won in the case.
As the clip neared the end, audio could be heard of Taylor pretending to answer the phone: ‘I’m sorry the old Taylor can’t come to the phone right now. Why? Oh because she’s dead.’
‘You are so fake’: One version of Taylor said, ‘There she goes playing the victim again.’
Even Taylor’s infamously short-lived romance with Tom Hiddleston got a nod in the clip.
Last year during the Fourth of July holiday, the Avengers actor was seen wearing a I Heart TS shirt while frolicking in the sea. The declaration of love was widely mocked.
In the video Taylor has a group of dancers wearing the same slogan across their chests.
Back again: The video was directed by Joseph Kahn, the creative behind her previous videos Blank Space and Bad Blood
Bad Blood: Taylor also has some fun with a variety of costumes
Meanwhile, another clue is given when Taylor dons a blonde bob wig and crashes a car in the video. In this scene, the Bad Blood hitmaker looks strikingly similar to on-off rival Katy Perry, who conveniently enough was hosting the VMAs.
Both singers have felt betrayed by the other in various interviews and the nod to Brutus could very well be a dig at Katy.
The video was directed by Joseph Kahn, the creator behind Taylor’s previous videos Blank Space and Bad Blood.
The squad: Some gratuitous lingerie shots were included in the video
Is that the mansion from Blank Space? Some nods to previous work were also included
As the clip nears the culmination audio can be heard of Taylor pretending to answer the phone saying: ‘I’m sorry the old Taylor can’t come to the phone right now. Why? Oh because she’s dead.’
The short film ends with all versions of Taylor confronting each other.
One version of Taylor can be heard saying: ‘You are so fake. There she goes playing the victim again.’
Many Taylors: The video certainly made sure to include all possible versions of the star
While the one accused of these faults declares: ‘I would very much like to be excluded from this narrative.’
The exchange is a clear nod to how all of her actions as a celebrity are scrutinized and judged by the public.
Taylor wants to kill her reputation. She wants to start fresh, but first she has to bury her former selves.