From grooming spas to doggy holidays, pampering your pooch with luxurious products has been a growing trend in recent years.
And now, you can dress your beloved pet just like you – with a new £280 ($450) Moncler jacket designed especially for your dog.
And while it might seem to have only very niche appeal, the limited edition padded jacket by the Italian brand has been flying off virtual shelves – so much so that it’s currently sold out online.
Moncler has launched a new range of puffer jackets designed for dogs, costing £280 each
The range, which comes in a range of colours, has already flown of shelves and is currently sold out online
The jackets are a scaled-down version of the brands trademark puffer jackets and button up at the front
The luxurious range of doggy coats, which have been dubbed the Mondog, are a scaled-down version of the brand’s trademark puffer jackets – and button up at the front.
The brand says that the couture jackets, which come in a range of colours, allow dogs to follow their owners to the ‘harshest climates’, keeping them warm and protected without limiting their movement.
Shoppers took to social media to react to the new doggy collection, with many fawning over the ‘cute’ jackets.
One wrote ‘[T]he moncler dog jackets are actual[ly[ the cutest things ever’ while another joked ‘Does the dog come with it?’
Social media users have been quick to react to the jackets, describing them as ‘cute’
However, many suggested the jackets were too expensive to buy for your pet.
One Twitter user quipped: ‘I guess if you ever feel like Moncler is too flashy you can always just get your dog one instead.’
Another commented: ‘If you’re buying your dog a Moncler jacket you’ve got more money than sense.’
It is not the first time that high-end designers have ventured into the pet market, with Versace currently selling their own dog bowls for £569..
The brand says the jackets will let dogs stay warm and protected in the ‘harshest climates’
The jackets, dubbed the Mondog, are also designed so they do not limit their movement
However, many shoppers suggested the jackets were too expensive to buy for your pet