The $60 beauty buy that’s better than botox

Australian women are going wild for a $60 beauty buy they say is ‘better than Botox’ after seeing their friends’ jaw-dropping transformations.

The ‘miracle’ line reducing booster serum is by No7, the UK’s most popular skincare brand, which launched in Australia on August 12.

Just three months after launching incredible before and after are beginning to flood Facebook feeds and pop up on Instagram as women show off their tighter skin.

Australian women are going wild for a $60 beauty buy they say is ‘better than botox’ after seeing their friends’ jaw-dropping transformations – woman pictured before using the  serum

This after image was taken just eight weeks after Katie started using the product

This after image was taken just eight weeks after Katie started using the product

One woman who usually buys expensive serums and oils said she saw improvements after just two weeks – which was surprising ‘for a budget product’.

Youtuber Katie Bridgemon has also stunned with her transformation. 

The product is the popular brand’s most concentrated line-correcting serum with 7-times more of the key active ingredient than the rest of the range.

Youtuber Katie Bridgemon has stunned fans with her eight-week transformation

Youtuber Katie Bridgemon has stunned fans with her eight-week transformation

Sold at Priceline the serum is ‘perfect’ for the forehead, crows feet, lips, between the brows, under the eyes and the nasolabial folds.

The 'miracle' product is the most expensive in No7's range

The ‘miracle’ product is the most expensive in No7’s range

The popular retailer is offering the serum at a 40percent discount for Black Friday – with their sale kicking off on November 25.

No7 is famously adored by the likes of Gwyneth Paltrow, Crazy Rich Asians actress Gemma Chan and Sienna Miller. 

The affordable British brand is available in more than 470 Priceline stores nationwide after launching here on August 12.

No7 – which regularly attracts waiting lists of 100,000 and is the top-selling beauty brand in the UK – boasts 42 products ranging from $19.99 to $61.99 in price.

In the past 12 months, Priceline shifted 19million units of skincare.

The UK skincare brand is beloved by the likes of Gwyneth Paltrow, Gemma Chan and Sienna Miller (No7 skincare and makeup pictured in use)

The UK skincare brand is beloved by the likes of Gwyneth Paltrow, Gemma Chan and Sienna Miller (No7 skincare and makeup pictured in use)

The affordable British brand No7 is available in more than 470 Priceline stores nationwide after launching on August 12 (pictured in Priceline)

The affordable British brand No7 is available in more than 470 Priceline stores nationwide after launching on August 12 (pictured in Priceline)

Some of the highlights are the brand's famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards (the serum pictured)

Some of the highlights are the brand’s famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards (the serum pictured)

PROTECT & PERFECT SERUM

One of the highlights from No7 is the brand’s famous Protect & Perfect Intense Advanced Serum ($54.99), which has won multiple awards thanks to its ability to lessen the impact of fine lines and wrinkles.

The serum (pictured) famously includes often pricey ingredients like retinol, hyaluronic acid and No7's matrixyl 3000

The serum (pictured) famously includes often pricey ingredients like retinol, hyaluronic acid and No7’s matrixyl 3000

The serum famously includes often pricey ingredients like retinol, hyaluronic acid and No7’s matrixyl 3000 – which works to visibly reduce the signs of ageing every time you apply the serum.

According to the Head of Science research at No7, Dr Mike Bell, it’s the scientific studies that set No7 apart from other skincare brands on the market.

‘The serums have gone through rigorous clinical and consumer testing to validate their age defying performance with thousands of women involved in their testing, across 70 studies over the past 10 years,’ he said in a statement.

‘This partnership between No7 Beauty Company and Priceline means that millions of Australian consumers will now be able to access No7’s iconic age defying skincare range, getting prestige quality at accessible prices exclusively at Priceline.’

Another top product in the extensive range is No7's Advanced Retinol 1.5% Complex Night Concentrate ($61.99), which is the most expensive item in the collection (pictured)

Another top product in the extensive range is No7’s Advanced Retinol 1.5% Complex Night Concentrate ($61.99), which is the most expensive item in the collection (pictured)

ADVANCED RETINOL 1.5 PER CENT COMPLEX NIGHT CONCENTRATE

Another top product in the extensive range is No7’s Advanced Retinol 1.5% Complex Night Concentrate ($61.99).

The most expensive item in the collection, the retinol is designed to re-boot and renew the skin while you sleep, so you wake up looking refreshed, and – after several weeks – noticeably younger.

When the retinol launched in the UK, it did so to a waiting list of 100,000 people.

It is now used by millions of women around the world and has rave reviews online.

‘Very surprised at how well this product works,’ one recent reviewer posted.

Another added: ‘I have been using this product for about five months now and it is amazing. You skin peels the top layer of skin to reveal much clearer skin with fewer brown spots and lines’.

Ingredients including shea butter and hyaluronic acid work to hydrate the fragile skin around the eyes with the eye cream (No7 products pictured)

Ingredients including shea butter and hyaluronic acid work to hydrate the fragile skin around the eyes with the eye cream (No7 products pictured)

RESTORE AND RENEW MUTLI ACTION EYE CREAM

'I have real issues with the skin around my eyes. This cream really does make a remarkable difference,' one reviewer said of the cream (pictured)

‘I have real issues with the skin around my eyes. This cream really does make a remarkable difference,’ one reviewer said of the cream (pictured)

The third ‘cult’ product in the No7 collection is Restore and Renew Multi Action Eye Cream, $37.99, which seeks to firm and revitalise the delicate skin around the eye area.

Ingredients including shea butter and hyaluronic acid work to hydrate the fragile skin around the eyes and plump it out, while ginseng extract aims to make you look more awake.  

‘I have real issues with the skin around my eyes. This cream really does make a remarkable difference and I’ve only used it for two weeks,’ one commenter posted.

Another reviewer added: ‘It’s smooth and creamy not oily. It really helped with the puffiness under my eyes’. 

Priceline Pharmacy General Manager Andrew Vidler said in a statement: ‘It’s fitting that No7 – an iconic, global brand – is launching in Priceline, Australia’s most iconic health and beauty retailer. 

‘Our buyers scour the globe looking for products and brands that women will love, and we’re excited to exclusively bring skincare royalty to our customers.’

For more information about No7 at Priceline, please click here

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