It’s not every day that a brand less than five years old gets worn by some of the world’s biggest stars.
But that has been the case for Dead Studios, whose tights have been spotted on the limbs of Kourtney Kardashian, Kylie Jenner, Sofia Richie and Sahara Ray.
The Australian activewear brand has been an insider favourite for some time now, having been founded by one of the General Pants alumnus.
But it’s only recently that their $99.95 Sports Training Tights have hit the big time.
Dead Studios $99.95 workout tights have been spotted on many celebrities, including Kylie Jenner (pictured) – who caused a 500 per cent traffic spike to the site when she wore them
The Australian brand has been an insider favourite for some time now, having been founded by one of the General Pants alumnus – Kourtney Kardashian (pictured) also wore the tights
So what makes the workout leggings so special that everyone from Sydney’s own DJ Tigerlily to Ashanti, Sahara Ray and the Kardashians have got in on the act?
‘The Dead Training Tights are made from sweat-wicking stretch fabric for a comfortable fit and locked-in feel during intense workouts,’ the Dead Studios website reads.
The leggings also boast ergonomic seams for range of movement, as well as a reflective print and elasticated waistband – all for just $99.95 per pair.
‘The Dead Training Tights are made from sweat-wicking stretch fabric for a comfortable fit and locked-in feel during intense workouts,’ the Dead Studios website reads
DJ Tigerlily (left) and Sahara Ray (right) have also worn the cult brand, founded in 2014
Other best-selling items include street-style-inspired hooded tops, puffa jackets and tees, but it is the leggings that sell out each time
Kylie Jenner was the one who first put the Australian line on the map, when she donned the Dead Studios tights and the brand reported a sudden 500 per cent traffic spike.
It was even reported that within hours of wearing them, Dead Studios had TMZ on the phone, asking them what endorsement deal they had with the social media star.
Other best-selling items include street-style-inspired hooded tops, puffa jackets and tees.
At present, the brand have stores in Sydney, as well as being stocked in more than 60 stores across Australia, New Zealand and the US.
At present, the brand have stores in Sydney, as well as being stocked in more than 60 stores across Australia, New Zealand and the US
Pop star Ashanti wore the leggings (pictured), later sharing a photo on her Instagram page
Of course, Dead Studios isn’t the first Australian label that has made waves overseas.
Performance label 2XU is also beloved by everyone, from Pippa Middleton to Kim Kardashian and Julie Bishop.
Meanwhile, Claire Tregoning and Pip Edwards’ P.E. Nation boasts fans, from all over the world, including Kayla Itsines.