The best Amazon Black Friday deals 2021: Today’s top offers and discounts

The Amazon Black Friday sale starts TODAY! These are the 30 best deals as the mega-retailer starts its official sale 24 hours early – including up to 73% off Ring, Shark, Elemis, Garmin and more


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The Amazon Black Friday 2021 sale is here, and the mega-retailer is offering thousands of deals across its site on everything from homeware and technology to toys, beauty and gaming.

The annual shopping spectacular, which is running for 48 hours, sees bargain hunters treated to great Black Friday discounts across all categories, including huge savings on Amazon devices, up to 73 per cent off top-rated hair tools from Remington, Revlon and Toni & Guy, and up to 62 per cent off household cleaning and home, such as Shark, Vielda, Karcher and Finish.

Promotions have been running throughout November, but official Black Friday deals were unveiled in the early hours of Thursday, and the retailer hasn’t held back with some discounts being the lowest we’ve ever seen.

This year, Amazon is offering some particularly great savings on smart home devices including Ring doorbells and Amazon Echo smart speakers, as well as discounted Shark vacuum cleaners and Oral-B electric toothbrushes.

Ahead we round up some of the best deals to be found on Amazon today in its Black Friday sale, and we will continue to reveal the hottest offers, so check back here to see what to shop.

Back down to its lowest price ever – and the same deal seen last year – the Amazon Echo Dot (3rd Gen) is now 53 per cent off for Black Friday. Following a buy one get one free promotion, which has since ended, the retailer has slashed the price of the smart speaker from £39.99 to £18.99. 

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You can now save £170 (49 per cent) on this orange and white cordless stick vacuum cleaner. Equipped with the brand’s finest technology, including Flexfology and DuoClean floorhead, the stick vacuum glides across carpets and hard floors with no need to stop.

It also has a run time of up to 40 minutes, and as it’s cordless, there will be fewer tripping hazards. Plus, you don’t have to worry about sudden unplugging. 

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Experience Oral-B Smart 6 from the brand that brought you the first-ever connected rechargeable toothbrush. The sleek handle of the Smart 6 electric toothbrush improves your brushing habits. 

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The Nintendo Switch is one of the most sought-after 2021 Black Friday deals in the UK, and it’s currently in stock and on sale with a saving of £94 (24 per cent) at Amazon. With strong demand for the console, we suggest taking advantage of this deal ASAP to avoid disappointment. 

 

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It’s not Christmas without a box of Celebrations so why not prepare ahead and snap up this bulk box for just £13.99? The bulk box contains just over 2.4 kg of individually wrapped chocolate bars, including all the favourites like Mars, Twix, Snickers, Bounty, Galaxy, Galaxy Caramel, Maltesers Teasers and Milky Way. 

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See, hear and speak to anyone at your door from anywhere with the battery-powered Ring Video Doorbell; it’s now it’s lowest price with 22 per cent off.

Get instant notifications via your smartphone when visitors press your doorbell or trigger the built-in motion sensors, and connect to a real-time live view. Plus, the two-way microphone and speaker allows you to speak with whoever is on your doorstep. 

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Organise your wardrobe and protect your clothes from moisture and dust with this set of three large storage bags. The zippered fabric storage bags feature a clear window so you can easily see what’s inside and are large enough to hold a duvet, pillows, blankets and other cosy winter bedding or clothes such as thick jumpers. 

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With a saving of 62 per cent on Amazon (that’s better than Prime Day), these bestselling dishwasher tablets’ powerful formula removes stubborn stains and even baked-on food, leaving your dishes and cutlery sparkling clean. 

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Incredibly lightweight, gentle and non-drying, this Olay niacinamide serum can regulate sebum (oil) production and help fade brown spots, as well as increase the production of ceramides to promote a healthier skin barrier. Now 55 per cent off, it’s the affordable skincare staple to have on hand this winter for a glowing, youthful-looking complexion.

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With this TV stick you can enjoy brilliant picture with access to 4K Ultra HD, Dolby Vision, HDR, and HDR10+. User can also launch and control their favourite movies and TV shows with the Alexa Voice Remote. Use the dedicated power, volume and mute buttons to control your compatible TV, soundbar and receiver. 

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Now on sale for £28.99, the Mo Cuishle Shiatsu Neck Back Massager Pillow is backed by more than 1,900 perfect ratings from Amazon shoppers who say it helps ease sore muscles

This top-selling massage pillow relieves any aches and pains from the comfort of your own home without the need to see a specialist. With four massage nodes, the back massager uses Shiatsu based therapy to knead out knots at the touch of a button. 

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With its 8-inch display and up to 64GB storage capacity, the Fire HD tablet is great for reading, browsing the web, watching videos and listening to music. It now comes with USB C for easier charging and is 30 per cent faster thanks to its 2.0 GHz quad-core processor. And did we mention it’s now 56 per cent off? 

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The Ring Stick Up Cam Battery by Amazon is an indoor and outdoor battery-powered security camera with motion detection and two-way audio that lets you monitor your home day and night.

You’ll be able to see, hear and speak to people and pets in your home through your smartphone using the Ring app with live view and two-way audio features.

 

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If you’re looking for a way to effortlessly clean floors for a squeaky clean and spotless finish, thankfully, the Vileda Steam Mop is 44 per cent off in Amazon’s early Black Friday sale. Making light work of dirty floors, the mop uses the power of steam to deep clean tile, laminate, sealed hardwood and even carpet flooring. 

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Early Black Friday 2021 deals: The highly-rated Remington Shine Therapy Advanced Ceramic Hair Straighteners are usually priced at £79.99, but Amazon has slashed the price to just £26

Now 73 per cent off, the Remington Shine Therapy Advanced Cermanic Hair Straighteners, which have been hailed as ‘better than ghds’, are infused with Micro Conditioners that give your hair a smooth, glossy finish. They also feature nine different temperate settings, so you can tailor the heat to suit your hair type. 

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With the ghd Glide you can roll out of bed and have beautiful smooth locks in no time

ghd’s game-changing Glide Professional Hot Brush, which sold globally on launch, is now on sale with a very generous 25 per cent off. With ceramic teeth that heat up to 185 degrees in just 90 seconds, the hot brush combats static and totally eliminates frizz with one simple stroke. 

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The eufy BoostIQ RoboVac 15C MAX is an affordable option for those looking to invest in a robot vacuum - it's now on sale for £132.99, that's 47 per cent off

Not only does it vacuum your home without assistance, but the robot vacuum is also small enough to fit underneath your furniture, cleaning where you can’t. And the best news? It’s now on sale for £132.99, down from £239 in the Amazon Black Friday sale – that’s its lowest price ever. 

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Suitable for all hair types, this 2-in-1 hair tool from Revlon, which is currently £30 off in this year’s Black Friday deals, combines a round brush with the power of a hairdryer to fight frizz and detangle and volumise hair. Hello blow-dry at home! 

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Formulated with rose and mimosa waxes – and not forgetting the firming effects of algae that give Elemis’s Marine range its world-renowned name – this cleansing balm dissolves every last scrap of makeup, daily grime and even waterproof mascara. It leaves your complexion clean, nourished and seriously glowy. 

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The Braun Series 3 ProSkin Electric Shaver For Men 3040s is now going for under £50. The rechargeable electric shaver offers up to 45 minutes of shaving and has a nifty quick charge option for when you get caught out with no battery. It will give you a close, smooth shave with 30 per cent less skin irritation. 

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This laser hair removal IPL machine promises to achieve long-lasting hair removal safely in your home. The Philips SmartSkin Sensor measures your skin tone and indicates the optimal setting for you. After 12 treatments, you can enjoy six months of hair-free, smooth skin. 

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The next best thing to a professional pedicure, the Scholl Velvet Smooth Electric Foot File Pedicure hard Skin Remover with Exfoliating Refill features a rotating roller that quickly and effectively buffs away even the toughest hard skin. Hello, soft soles. 

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This window vacuum cleaner from Karcher sucks up excess moisture whilst cleaning, leaving windows, tiles, mirrors and shower screens spotless and streak-free with minimal effort required. The rechargeable handheld vac has a powerful lithium-ion battery lasting up to 35 minutes, cleaning 105m² in just one charge. 

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Stock up on household essentials in Amazon’s Black Friday sale and save 25% on a three-pack of Carex Antibacterial Original Dermacare Hand Wash Liquid Soap Refill pouches. Refill your dispensers at home with the liquid soap and keep your skin feeling soft and smooth whilst effectively killing germs and bacteria. 

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If you’re looking for an easy way to serve up a hearty winter stew or casserole, then look no further! Perfect for busy parents, slow cookers not only allow you to get on with your everyday life but are also super handy for batch-cooking pie fillings and freezer meals too. 

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Looking for the best smartwatch? You’re in luck. One of Garmin’s top-rated smartwatches is included in Amazon’s Black Friday sale. Now 32 per cent off, the Garmin fēnix 6 Pro is bursting with the latest technology. You’ll be able to track your fitness, find your way with GPS, stay in touch and play your music, all with a battery life of up to 14 days. 

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Users have called it a 'game-changer' for 'fab wavy locks', with many crowning it 'the best hair tool' they own

The Toni & Guy Deep Barrel Hair Waver is one of Amazon’s most popular hair styling tools, and right now, shoppers can save 25 per cent on the must-have hair tool. The deep barrel iron creates loose S-shaped waves in a single, simple step that would make a mermaid jealous. Re-creating this beach-inspired look at home has never been easier or cheaper. 

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Three culinary tools in one kitchen appliance; food processor, multi-serve blender and personal blender, the Ninja 3-in-1 Food Processor creates anything from dips to drinks, doughs and desserts. Plus, ingenious automatic one-touch blending and processing programs do all the hard work for you. 

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Maybelline's bestselling mascara is just £4.50 ahead of Amazon Prime Day - that's half price

If you’re searching for the best mascara ever for longer, thicker lashes, you need to know about the Maybelline Lash Sensational Mascara.

Buildable, smudge resistant and ultra black, you can add multiple layers without worrying about your lashes going clumpy. Some shoppers say results are so lengthy that their eyelashes could easily be mistaken for lash extensions.

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A family favourite reinvented, the Pictionary Air Drawing Game will see you taking turns to draw clues in the air using the pen provided; the images created will then be shown via an app on your smartphone and the one who guesses correctly wins. 

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How to find the best deals in the Amazon Black Friday sale 

Lightning Deals and Top Deals are expected to be some of the best offers during the event and are only available for a limited time and while stocks last.

These products are expected to sell out fast, so the best time to check for Lightning Deals is first thing in the morning. You’ll then have time to research the product and set yourself reminders for when the best Lightning Deals start.

The easiest way to preview, track and shop Lightning Deals is by receiving deal alerts on your smartphone via the Amazon App. Go to the Amazon App menu, tap Settings, and then Notifications to turn on Watched and Waitlisted Deals. You can then add upcoming deals to your watchlist, which will push notifications on your phone when the deal is about to go live. Further information can be found here.

Another quick way to find the best deals is by browsing categories you know you’re interested in and regularly buy from.

And this year, the retailer has handpicked the best deals with an orange badge labelled ‘Top Deal’. These items on sale will be at their lowest price of the year.

Customers can also check out the new Amazon page, where you can discover personalised promotions. Once you log in, you will be able to see all personalised promo codes, offers and free trials you are eligible for.

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