Have you recently set up your business? The potential for growth is immense. More businesses are popping up even as formal employment rates stagnate. However, you are not guaranteed success just because you have entered into an entrepreneurial activity. You will still to engage in strategic planning and action to target certain aspects of growth. Did you know that social media can be the tool to help you achieve your desired levels of growth?
Social media is an attractive avenue for brands because it offers access to a large number of followers. Over 3.7 billion active users spend hundreds of billions of hours on the platform each month. There is also very high interest in brands, with research reporting an average of 80% of followers keeping up with at least one brand on some platforms. It is a great recipe for success.
You need to develop an ideal social media strategy that features a number of social media best practices to stand a chance of accruing benefit to your brand. Even though the avenue is ideal for brand marketing, these practices will ensure you get and stay ahead of the competition while protecting your reputation. Here is what you should consider doing when you set up your account on social media.
Investing in paid advertising options
Social media’s appeal to brands as a tool for marketing lies in its ability to offer access to a large number of potential clients. On the right social media platform, you will have access to many people from your target demographic, which may impact your ability to meet your goals. However, you will have a difficult time getting and keeping in touch with these people through organic efforts. You need a little marketing help, which social media platforms already provide. The viability of the platform for marketing is underscored by the prevalence of use o these paid advertising options over traditional avenues. Just last year alone, the outlay by marketers on Facebook alone weighed in at over 10 times that of all print sources in the U.S combined. It suggests that there is value in investing on social media. You could stand to benefit massively by investing in auto comments for instagram to get ahead on the platform.
Following your followers
You do not need to follow back your followers, but you should take an active interest in their affairs to understand what type of product or services they may be interested in. You will be better able to tweak the quality offered by your brand, and would be more likely to meet their needs if you actively engage with them on social media, or keep up with their interests. You can research into your target demographics to understand how they feel about your brand, and what aspects they would consider as needing improvement. This will help you tweak your brand for better reception.
Keep up engagement
By going on social media, you will be attracting interest from potential clients. You need to be able to respond to all your clients, and to do so in a timely and professional manner. There are many different personalities on social media, with people using a variety of approaches to communicate with your brand. You should be able to offer professional and helpful responses to each one, regardless of the nature of their interaction. If you ignore certain followers on account of negative or vulgar commentary, you may lose out on potential clients. If you do so consistently, more people will be less likely to trust your brand since they would be unsure of their ability to access help should they need it. It can be difficult to win over their trust if your forcefully paint a rosy brand image even when they can access and view negative comments by other people. Instead, you should take up a problem solving approach to address any negative views immediately. The worst case scenario would be that you would gain the trust of one client.
Understanding your limits
Do you know what your followers like? Understanding what content limits may be appropriate for you will ensure you do not harm your brand. You should be able to know how your target audience will react to specific types of content, which will shape your activity. While some brands may be able to get away with using vulgar and derogatory content in their marketing strategies, you could suffer significant and irreparable damage to your brand. Knowing what you can and cannot post will help you maintain your brand presence and ensure favor in your followers’ perception.
Meet your capacity requirements
If you have an insufficiently sized team, you could run the risk of being overwhelmed by social media activity. Your posts may be delayed, and users could face a lower likelihood of receiving a response. You need to make sure your team can handle all the social activity that is directed at your brand. Without sufficient capacity, your reputation could be significantly damaged. Users will be less likely to interact with your brand, and may even be less trusting if you degenerate into dormancy. The benefits of having a team could be too great to ignore. However, you need to provide a social media policy to guide your team’s interaction and protect your brand from the damage that could occur by having too many hands on board.
The best social media practices will help you improve your likelihood of growth, as well as provide a boost to other performance metrics. You need to understand how these could positively affect your brand and ingrain them into your social media policy for better outcomes in your social media marketing strategy. If you have already set up on the internet and feel that your activity does not match these social media practices, you need to take restorative measures to get your brand in line. Failure to do so could negatively and significantly affect your reputation, which may impact your ability to grow online. These practices could provide an inexpensive and efficient guideline to help you maximize the benefit to your brand on the best avenue for growth available.