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The ‘game-changing’ Apothaka serum women can’t get enough of

The ‘game-changing’ serum with a five-star rating women can’t get enough of for hydrating their skin as winter approaches

  • Natasha Dauncey, 45, founded her skincare brand Apothaka in 2016
  • UK-born mum who worked in pharma industry wanted to create simple products
  • Her Barrier Support Serum ($42.74AUD) is a best-seller with a five-star rating
  • She also sells a number of cleanser, moisturisers and even an essence 

UK mum Natasha Dauncey (pictured)

A ‘game-changing’ five-star serum that can be shipped to Australia is earning well-deserved accolades online for being the perfect defence when your skin needs some hydration.

UK mum Natasha Dauncey, 45, founded her skincare brand Apothaka in 2016 in response to the growing need for skincare which puts the skin barrier first.

The ex pharma industry employee was becoming increasingly concerned with the overemphasis on high-strength actives and exfoliation and the resulting increase in damaged skin barriers.

The brand’s Barrier Support Serum 10ml (£24.00/$42.74AUD) is one of its best-selling formulations with a unique combination of niacinamide, ceramide complex and hyaluronic acid. It can also be purchased in a 30ml and 50ml container.

‘Skin health isn’t a trend to me so my products are all about encouraging your skin to function at its best,’ she said.  

‘I started work on barrier support serum back in 2017 and at that time there was little focus on skin barrier health and preservation from brands (how many “barrier repair” products do you see now?!)’

Customers have been applying the serum before their more active ingredients to ensure there is no moisture loss during the process.

Customers have been applying the serum before their more active ingredients to ensure there is no moisture loss during the process

The brand's Barrier Support Serum 10ml (£24.00/$42.74AUD) is one of its best-selling formulations with a unique combination of niacinamide, ceramide complex and hyaluronic acid

Customers have been applying the serum before their more active ingredients to ensure there is no moisture loss during the process

What are the key features in the serum? 

Niacinamide: Strengthens barrier function (among a wide variety of other benefits), resulting in better water retaining abilities of the skin 

Ceramide complex: Key components of your skin’s natural lipid mix, this skin-identical lipid complex contains three different types of ceramides, cholesterol and the ceramide precursor phytosphingosine to help form a protective layer and reduce moisture loss from the skin’s surface 

Hyaluronic acid: Instantly hydrates, plumps and smooths the skin thanks to the multi-molecular weights used

‘I’m not hugely into serums but this is a game changer. Light on the skin, absorbs well and worth every penny. I’ve had compliments on my skin too! Will definitely be repurchasing,’ one woman wrote.

‘Saw this on a random Instagram ad and I’m so glad I followed it through. I’ll make sure to stock up, can’t wait to try all the others. Super hydrating, doesn’t pill under make up or moisturiser, my skin just drinks it all in,’ said another.

A third added: ‘The barrier support serum is a must if using a retinol. It stops any form of dryness and peeling’. 

Apothaka sells a number of other cleansers, moisturisers and even an essence that work to balance the skin’s outer layer, with similar accolades from loyal consumers.

Apothaka sells a number of other cleansers, moisturisers and even an essence that work to balance the skin's outer layer, with similar accolades from loyal consumers

Apothaka sells a number of other cleansers, moisturisers and even an essence that work to balance the skin’s outer layer, with similar accolades from loyal consumers

Australian customers can still get their hands on Apothaka but packages will take up to four weeks to arrive from the UK, so it's worth stocking up when you do

'Before starting Apothaka I had a long career in the pharma industry - in clinical and marketing research positions - so health has always been a focus for me,' Natasha said

Australian customers can still get their hands on Apothaka but packages will take up to four weeks to arrive from the UK, so it’s worth stocking up when you do

‘Before starting Apothaka I had a long career in the pharma industry – in clinical and marketing research positions – so health has always been a focus for me,’ Natasha said.

‘Since launching I’ve been able to build on additional perspectives like formulating and skin health/science specifically, which has helped me approach things in a more rounded way. 

‘Having worked in marketing I’m well aware of the kind of BS tactics that go with the territory and I prefer to stay well clear of them.’

Australian customers can still get their hands on Apothaka but packages will take up to four weeks to arrive from the UK, so it’s worth stocking up when you do.

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Read more at DailyMail.co.uk