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The Inspired Unemployed founders Jack Steele and Matt Ford launch Better Beer at Dan Murphy’s, BWS

The tradies who quit their day jobs to create hilarious videos mocking Aussie culture release their own BEER – as they reveal their incredible rise from ‘battlers’ to social media stars

  • Jack Steele and Matt Ford are the founders behind ‘The Inspired Unemployed’ 
  • Two Aussie mates started the Instagram page in 2019 while travelling in Europe
  • They have gained 1.2million followers and graced the cover of GQ Magazine
  • Former tradies have launched their own alcoholic beverage ‘Better Beer’
  • The zero-sugar, zero-carbohydrate beer only contains 87 calories per can  


Jack Steele and Matt Ford could be the most successful ‘Aussie battlers’ in the country after quitting their day jobs as tradies.

For two ‘unemployed’ blokes, they sure know how to keep busy, gracing magazine covers, landing fashion deals, and now launching their own beer.

When the best mates started the Instagram page ‘The Inspired Unemployed’ in 2019 they had no idea it would gain more than a million followers in just two years.

Jack, 27, and Matt, 26, from the New South Wales’ south coast started the page while travelling across Europe when they decided they weren’t happy with their careers. 

Matt Ford (left) and Jack Steele (right) started their Instagram page ‘The Inspired Unemployed’ in 2019 while travelling across Europe before giving up their day jobs as tradies 

They began sharing hilarious takes on a range topics, including paying too much for smashed avocado at brunch, meeting your mate’s girlfriend for the first time and moments on the job site.  

‘We always wanted to start something because we didn’t like our jobs, so we started filming videos once a day, every day for seven months straight,’ Mr Steele said.

‘Over time we kept growing and growing and it started to snowball from there.’ 

The page was meant to be a ‘side hustle’ with relatable, comedic videos, but now have a strong following of 1.2million people and turned them into Instagram stars. 

‘We shared one video and it went off – in a day or two we went from 9,000 to about 20,000 followers,’ Mr Ford said. 

Their popularity has lead them to starring on a cover of GQ magazine and a deal with THE ICONIC.  

The page shares hilarious takes on topics, including paying too much for smashed avocado at brunch, meeting your mate's girlfriend for the first time and moments on the job site

The page shares hilarious takes on topics, including paying too much for smashed avocado at brunch, meeting your mate’s girlfriend for the first time and moments on the job site

‘I was at work when I got a call from GQ to discuss a photoshoot with Fendi and we were completely shocked at the massive opportunity,’ Mr Steele said.

They have also launched a new alcoholic beverage ‘Better Beer’ that contains 87 calories and will be available nationwide in BWS and Dan Murphy’s from Friday November 12.  

Mr Steele had worked as a plasterer and Mr Ford a carpenter before they quit their jobs to pursue their social media accounts. 

The best mates are excited about the launch of Better Beer and described the taste as ‘crisp, clean and refreshing’. 

Since 2019 the pair have entertained the masses, starred on a cover of GQ magazine and scored a deal with THE ICONIC

Since 2019 the pair have entertained the masses, starred on a cover of GQ magazine and scored a deal with THE ICONIC

‘It’s been such a long process but we’re over the moon with the result,’ Mr Steele said. 

The can features a nostalgic 70s colour palette of sunshine yellow, orange, red and blue with a ‘summer appeal’. 

There were up to 30 design options but it was the second original design that was chosen.

Customers can pick up a case of 24 for $59.99 or a pack of six for $19.99, or those wanting a taste can buy a single can for $4.99 each from Dan Murphy’s and BWS. 

The best mates are excited about the launch of Better Beer and described the taste as 'crisp, clean and refreshing'

The can features a nostalgic 70s colour palette of sunshine yellow, orange, red and blue with a 'summer appeal'

The best mates are excited about the launch of Better Beer and described the taste as ‘crisp, clean and refreshing’



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