The internet is thirsting over the Smokey Bear balloon at the Macy’s Thanksgiving Day Parade 

Macy’s Thanksgiving Day Parade viewers were left choking on their turkey when the ‘sexy’ Smokey Bear balloon floated through the city. 

Smokey Bear is supposed to send an important message about fire safety, but this year, viewers couldn’t take their eyes off of the seemingly ‘hot’ bear as many social media users couldn’t help but drool over the balloon. 

As the giant bear floated through New York City yesterday, spectators took to social media to swoon over the iconic shirtless floating bear who had been made to look particularly muscular this year. 

As the giant bear floated through new York City yesterday, spectators took to social media to swoon over the iconic shirtless floating bear

Despite being originally designed to look like an actual bear, in 2007, according to Slate , Smokey was met with a redesign that saw him looking leaner (Smokey before his redesign)

Twitter users couldn’t help but contain their excitement as they branded Smokey ‘sexy’ and even referred to him as ‘daddy’. 

Smokey Bear was created in 1944 and has acted as a public service announcement about the dangers of wildfires ever since. 

With his iconic slogan, ‘Only YOU can prevent forest fires’, Smokey has raised awareness about an issue that seems never-ending. 

According to the National Interagency Fire Center, 62,000 fires have burned more than seven million acres in the U.S. just this year alone. 

And as wildfires become a larger issue, Smokey Bear’s body seems to have adapted to fit a hotter scale in hopes of getting the attention of more viewers. 

Twitter users couldn’t help but contain their excitement as they branded Smokey ‘sexy’ and even referred to him as ‘daddy’

Despite being originally designed to look like an actual bear, in 2007,  according to Slate, Smokey was met with a redesign that saw him looking leaner and as if he’s never skipped chest day. 

And while the floating bear became ‘sexy’ a decade ago, people still can’t get over his ripped appearance. 

One user said: ‘The Smokey Bear simping is the best part of this Thanksgiving.’ 

Others said he had a ‘defined chest’, branded him a ‘dilf,’ and called him ‘zaddy bait’. 

Another user said: ‘Smokey Bear is really giving daddy vibes and I’m here for it.’