News, Culture & Society

The Key (words) to Good Blog Topics

– A Quick Intro to SEO

SEO (search engine optimization) are strategies and methods used to increase the quality of a website, with the ultimate goal of increasing traffic to that site. This is achieved predominantly by increasing the visibility of the site in web-search results. SEO focuses on unpaid visibility (known as “organic” results) and excludes paid advertising and direct traffic (which is when a user enters the web-address directly into their browser).

– What Are Keywords?

Keywords are the blog topics and ideas that describe what the content is all about. They are the words or phrases that users enter into search engines like Google. These keywords are how search engines find related content that matches the user’s search query. As such, the keywords used in your content and blog topics tell search engines what your article is about – and getting them wrong can potentially render your article irrelevant in its entirety.

– Are Keywords Important?

Keywords act as the bridge between your content and what people are searching for. The keywords you choose to use in your content and blog topics will mostly determine the kind of traffic you get. Keywords are more about your readers than they are about your content. So to create good content and blog topics, you need to understand what your targeted audience is searching for.

– How to Create Good Blog Topics

Simply put, focus on your keywords. Keep in mind that it’s equally important to include the keywords in your content so that the bots know you have what they’re looking for. You should include the keywords in your page URL, the meta description, an H1 tag on the page, and alt attributes of images. All of these placements will help search engines know what your content is about. But it’s senseless throwing a bunch of random keywords together to create your blog topics. Creating compelling blog topics is about providing more than just a catchy title. You may think you’re soliciting more visits to your article by using random titles for your content, but you’re only losing out on the power of keywords. Below are two basic keyword rules for doing it the right way.

• Use keywords that cater to your target audience.

Keyword research is a practice SEO professionals use to find search terms that users enter into search engines when browsing the internet. Keyword-suggestion tools can aid this process. One such example is the Google Ads Keyword Planner.

• Use those keywords to formulate your content strategy.

Because your blog topic defines your content, you can use those keywords to formulate a strategy. If the content is your starting point, you’ll need to figure out how to match it to your keywords. This is possible to do using a method known as “content-to-keyword-mapping”, but it’s an unnecessary route to follow that requires you to understand the existing content then identify gaps & weak links that need filling.

– Must-have Tools to Master The Craft

As a creator, you want the keywords in your content and blog topics to be relevant to what end-users are searching for so that they have a better chance of finding you on the internet. But searching for relevant keywords can become a time-consuming endeavor, so it’s a good idea to manage your time optimally during this crucial process. There are several free tools for blog topic ideas that are used by SEO experts every day. These tools generate accurate data that’ll provide you with quality results. It is something that should be a part of every content writer’s arsenal.