The mascara that is sold every 10 minutes – and some say it’s better than high-end options

It’s many women’s desert island beauty product – with some spending years looking for their hero item.

But one mascara is getting rave reviews online, and has become such a bestseller that Priceline have revealed it’s their best-selling mascara so far this year, with one bought every 10 minutes.

L’Oreal Paris Paradise Mascara has a four star rating on Priceline’s website, where some say it’s a ‘dupe for Too Faced’s Better Than Sex’ cult option.

L’Oreal Paris Paradise Mascara (pictured) has a four star rating on Priceline’s website, where some say it’s a ‘dupe for Too Faced’s Better Than Sex’ cult option

Priceline have revealed it's their best-selling mascara  this year, with one bought every 10 minutes (pictured)

Priceline have revealed it’s their best-selling mascara this year, with one bought every 10 minutes (pictured)

‘This mascara is amazing! If you love the Too Faced one, give this a try and you won’t regret it!,’ one person posted.

‘It’s way cheaper, and does the exact same thing. The wand is pretty much identical and gives you beautiful, full lashes. Doesn’t transfer and gives the false lash look. Definitely my go to mascara!’.

Another added: ‘This is the best drugstore mascara. This mascara lengthens and volumises beautifully. My lashes look amazing after this. The dry formula makes application very easy and quick. Highly recommend.’

Priceline have revealed it's their best-selling mascara so far this year, with one bought every 10 minute,'

‘This is the best drugstore mascara. This mascara lengthens and volumises beautifully,’ one commenter posted (pictured: before and after using the mascara)

While the mascara is quite expensive for a pharmacy option, costing $24.95, it has become one of the top five most-searched-for mascaras on Pinterest in the US in 2017.

After it was finally released at home in Australia in February this year, it quickly sold out – before it was re-stocked and sold out again.

Photographs on Instagram show how the product can transform your lashes from spindly and short to fluttery and dramatically long. 

'The Ultra-Soft brush coats lashes with a silky smooth formula, enriched with lash-loving castor oil,' the product description reads (pictured: before and after using the mascara)

‘The Ultra-Soft brush coats lashes with a silky smooth formula, enriched with lash-loving castor oil,’ the product description reads (pictured: before and after using the mascara)

‘The Ultra-Soft brush coats lashes with a silky smooth formula, enriched with lash-loving castor oil,’ the product description reads. 

‘Lashes feel feather-soft, without any flaking.’

Devotees say they love the fact that the brush has more than 200 bristles to lift and feather out your lashes.

The only con is that some report that the mascara can be difficult to remove.  

Read more at DailyMail.co.uk