Let’s study together what color to choose for a logo and brand in general. There has been a huge amount of research, and everyone knows that colors evoke emotions. And here is how to direct the right emotions to your logo and brand, let’s deal with it.
First of all, remember that the color, along with the form can make the object heavy or light, sharp or smooth.
This is influenced by saturation, mass in space, tone, type of logo, and other factors. With competent use, you can achieve a visual deception, to redirect attention in the right direction. It also affects what form the color is, and its proximity to other objects.
Develop a logo in any color you can in the logo design app Turbologo.
But why do we need a logo and what does it represent?
A logo is a bright and colorful picture that symbolizes your business/company. Simply put, it is an emblem that draws the attention of potential customers to your product or services.
Owning a logo, you are sure to catch the attention of people passing by and at the right time, they will remember exactly about you, if your logo remembered a particular feature. With the logo, you get new customers and advertise your products without doing anything.
Meaning of colors
Warm colors
Logo by Mehedi Hasan Sojib
All warm colors (from yellow to green) encourage and stimulate the psyche to do something active. They are energy, drive, and speed. And both on an emotional and physical level.
For example, most discounts are yellow, orange, or red. Or a red rag to which the bull allegedly reacts. It is clear that he is color blind and color has no direct effect, it is more to attract the attention of the viewer.
If necessary, this energy can be muted by adding white, to get a little pastel (bleached).
Cold colors
Logo by Marcin Wozniak
On the spectrum from green to pink, cool colors. To generalize, they call on the psyche and brain to relax, to create. This does not mean that bright purple or lettuce cannot encourage energy, just that compared to the warm colors, there is less of it.
And if you lighten them up a little bit, you’ll get complete peace for the psyche. Blue sky with white clouds and green meadow stretching to the infinite horizon.
Color Density
Logo by craftoxa
The densest colors are the darkest ones: red, deep blue, dark green, purple, etc. Less dense colors are yellow, blue, lettuce, and pink. At the same time, they are brighter and lighter.
Red in the logo
Logo by Sergio Joseph
As mentioned earlier, red is the most energetic. But at the same time and contradictory. Can cause associations with hostility, pain, blood, as well as with love, passion, beauty, and wealth.
It is necessary to be careful with it, and here it is important to use it in combination with other colors, backgrounds, and other decorations. You want to accentuate – red with black, brown. To convey love and care – red with orange and yellow, etc. warm colors.
Often used in heraldic logos. Evokes strength, majesty, and a call to action. If these qualities prevail in business, it is certainly your choice.
Orange logo
Logo by Đorđe Vukojević
It’s a middle color between red and yellow. Refers to home comfort and coziness, where it’s warm and dry. Bright orange conveys positive energy, joy, and good spirits. Often used by supermarkets, stores, holiday agencies, spas, etc.
Yellow Logo
Logo by Wells Collins
Color of creativity, the holiday of positive emotions, and fun. The warmest and cheerful. Often used in logos for children’s stores, holiday goods, travel, and cafes. But it can have an unpleasant trail of “yellow press” associations yellow flowers to separation, etc.
Green logo
Logo by Alin Ionita
The first thing that comes to everyone’s mind is nature, green grass. And as a conclusion peace and tranquility. Healthy living, naturalness, peacefulness, and healing. Want to convey harmony and tranquility, this color in the logo is for you.
Used in grocery stores, fitness, ecology, and healthy eating. Brighter lettuce is also possible to consider in sports.
Blue Logos
Logo by Mostafizur Rahman
The coolest and most calming. The color of the sky and water. Similar to green in quality, but more soothing than eco-friendly. That is why it is often used by companies that are designed to be soothing and reassuring: medicine, psychology, jurisprudence, engineering, etc.
Blue symbolizes gentleness, constancy, and nobility, immediately recalling the “man of blue blood” Purity of thought, wisdom, and philosophy.
Purple logo
Logo by astaamiye
Just like blue evokes wisdom. Philosophy, magic, and mysticism go hand in hand with this color. It is in demand among companies that deal with sweets and chocolate products. It is also the color of aristocracy and prestige.
Pink Logo
Logo by Elif Kameşoğlu
Calm pink, the color of the naivety of carelessness and youth “rose-colored glasses. At the same time symbolizes love, romance, and kindness. It is considered feminine, which is reflected in the logos for beauty salons.
With a bright pink should not go overboard, so as not to cause unnecessary associations: flightiness, frivolity, vulgarity.
Black logo
Logo by Jisan Branding
When it comes to logo design, black is considered stylish, aged, and quality. Especially if the background is black and the logo is white. It is used by various boutiques. In conjunction with good materials, it’s easy enough to achieve the effect of costliness and style.
Brown
Logo by Nour Oumousse
Color of earth, fertility, stability, and earthiness. The right approach symbolizes prosperity and comfort. In tandem with the calm orange gives a good effect. Associated with diligence and hard work, as well as naturalness and nature.
Stable option for the bakery and confectionery, repair and household goods, hotels, and agriculture.
Conclusion
It can be noted that color is not just a word and one of the aspects of creating a competent advertising logo, it is also an indispensable component, without which your business will be of little interest to anyone.
It is the perfect logo that can sell your products, or at least attract the attention of people who could potentially turn to your firm.