The ‘miracle’ hand cream that sells a bottle globally every 20 seconds 

Always exposed to the elements, your hands give away your age more than any other body part.

And so it’s no wonder that there’s one hand cream that sells a tube globally every 20 seconds.

DU’IT’s Tough Hands sells three tubes of its ‘miracle’ hand moisturiser every minute, or one every 20 seconds.

With more than 1.5 million units sold in 2017, it’s a staple for men and women the world over in search of soft and nourished skin.

DU’IT’s Tough Hands sells three tubes of its ‘miracle’ hand moisturiser every minute, or one every 20 seconds (pictured)

With more than 1.5 million units sold in 2017, it’s a staple for men and women the world over in search of soft and nourished skin

The $11.95 product is ‘a scientifically proven, intensive strength cream that works to seal cracks, replace lost oils, condition the skin and form a barrier to keep hands in top condition’

So what’s the secret to Tough Hands? 

The $11.95 formulation is ‘a scientifically proven, intensive strength cream that works to seal cracks, replace lost oils, condition the skin and form a protective barrier to keep hands in top condition,’ the DU’IT website reads.

‘It repairs dry, rough, cracked, irritated and calloused hands.’

At home in Australia, DU’IT is number one in the hand and nail category, while internationally it is number two for hands and number one for foot care.

The cream is also beloved by the likes of ambassador, Roxy Jacenko (left and right), Sally Obermeder and more

With a five star rating, the cream is extolled for its capabilities for restoring dried out skin

The cream is also beloved by the likes of ambassador, Roxy Jacenko, Sally Obermeder and more.

With a five star rating online, the cream is extolled for its capabilities for restoring dried out skin.

‘Wonderful product. Fingers were like sandpaper… now soft as after five days [sic],’ one reviewer posted.

‘At first glance the packaging looked kind of ugly so I wasn’t expecting much. [But] it does its job for very dry hands,’ another added.

The brainchild of husband and wife duo, Zina Richter and Pynith Char, DU’IT was born in 1998, and to this day, remains a family-owned, Australian-made business

The brainchild of husband and wife duo, Zina Richter and Pynith Char, DU’IT was born in 1998, and to this day, remains a family-owned, Australian-made business.

Producing larger batches keeps costs competitive and although the packaging may not be ‘pretty’ in the traditional sense of the word, it was designed to stand out from the beauty crowd – according to the founders.

‘They wanted to scream what the product does and is in the first three-to-six seconds of a customer looking at it,’ Zina and Pynith’s daughter, Monique – who now works as the brand’s marketing manager – said.

‘It’s not supposed to look pretty, but do the job.’  

DU’IT is stocked in Priceline,  Chemist Warehouse, independent pharmacies and Coles and Woolworths. It is also available online.

Read more at DailyMail.co.uk