The most important thing millennials think booking holiday

Instead of ticking off bucket list destinations or following tips from a friend – millennials and Gen X-ers are using a new method when deciding the location of their next holiday.

Australians aged 18 to 49 are more likely to select a holiday destination based on how ‘Instagrammable’ it is, latest research from travel website Expedia shows.

The 2017 survey shows more than two-thirds selected ‘Instagrammability’ as the most important factor when deciding where to travel to next.    

Latest research from travel website Expedia has revealed what Australians aged 18 to 49 most look for when determining their next holiday destination

Australians aged 18 to 49 are more likely to select a holiday destination based on how 'Instagrammable' it is

Australians aged 18 to 49 are more likely to select a holiday destination based on how ‘Instagrammable’ it is

The 2017 survey shows more than two-thirds selected 'Instagrammability' as the most important factor when deciding where to travel to next

The 2017 survey shows more than two-thirds selected ‘Instagrammability’ as the most important factor when deciding where to travel to next

Men were found to be most guilty of chasing envy-inducing holiday snaps, with almost three quarters expressing the importance of an ‘Instagrammable’ location, compared to 62 per cent of women.

A further one in four millennials and Gen X-ers said they visit locations based on posts they have seen on social media.

The study also found more than half have experienced jealousy while viewing friends’ holiday snaps.

Meanwhile, more than a third have admittedly tried to incite envy by uploading a picture.

Meanwhile, a staggering 40 per cent of men and 21 per cent of women have posted fake holiday photos to Instagram. 

But the study also found that travellers are best shunning the social media app altogether when searching for holiday inspiration, as all is not what it seems at certain destinations.

A further one in four millennials and Gen X-ers said they visit locations based on posts they have seen on social media

A further one in four millennials and Gen X-ers said they visit locations based on posts they have seen on social media

The study also found more than half have experienced jealousy while viewing friends' holiday snaps

The study also found more than half have experienced jealousy while viewing friends’ holiday snaps

A staggering 40 per cent of men and 21 per cent of women have posted fake holiday photos to Instagram

A staggering 40 per cent of men and 21 per cent of women have posted fake holiday photos to Instagram

One in five millennials and Gen X-ers said iconic travel landmarks 'looked different' or nothing like what they had seen in their social media feeds

One in five millennials and Gen X-ers said iconic travel landmarks ‘looked different’ or nothing like what they had seen in their social media feeds

The top five locations found to be the most unlike photos seen on social media are the Sydney Opera House (pictured), Taj Mahal, Dubai, Stonehenge and Times Square

The top five locations found to be the most unlike photos seen on social media are the Sydney Opera House (pictured), Taj Mahal, Dubai, Stonehenge and Times Square

One in five millennials and Gen X-ers said iconic travel landmarks ‘looked different’ or nothing like what they had seen in their social media feeds.

The top five locations found to be the most unlike photos seen on social media are the Sydney Opera House, the Taj Mahal, Dubai, Stonehenge and Times Square.   

Expedia travel expert Lisa Perkovic said the findings highlight the importance for travellers to follow the track less ‘grammed.  

‘Whilst social media is a great travel inspiration tool that can introduce you to new destinations and experiences, there is often a lot going on behind the scenes of our favourite travel shots,’ she said.

‘Rather than worrying about what your travels look like through a filtered lens, make the most of your holiday by exploring a destination and seeking out different experiences.’ 



Read more at DailyMail.co.uk