An Australian small business owner has questioned Kylie Jenner’s claims that photos of her ‘making magic’ in her manufacturing facility where in a separate area to where the product is made.
Jenner’s sanitary protocols were at the center of scrutiny on Wednesday after the beauty mogul took to social media with a clip in which she was seen at the Milan, Italy lab where her Kylie Cosmetics product is made.
The Los Angeles-born star captioned the clip, ‘In the lab creating new magic for you guys … better than ever,’ tagging the name of her brand in the post.
In the post, the billionaire, 24, threw on a white lab coat as she mixed together various ingredients inside the workroom but failed to put on a hair net or gloves.
Kylie Jenner ‘s sanitary protocols were at the center of scrutiny Wednesday after the beauty mogul, 24, took to social media with a clip in which she was seen at the Milan, Italy lab where her Kylie Cosmetics product is made
Inspection time! She carefully checked out various parts of the lab
Owner of The Quick Flick, a Shark Tank-approved business, Iris Smit, took to her Instagram on Sunday to give her thoughts on the ongoing situation.
‘Kylie Jenner posted this on the internet and the internet is not happy about it. It was a series of images of herself in a cosmetic lab,’ she explained.
‘She was getting called out for her lack of hygiene and safety protocol mainly because she wasn’t wearing a hair net and her hair was hanging loose.
‘Kylie has since tried to explain herself by saying it wasn’t taken in a manufacturing facility and that she would never bypass sanitary protocols. She said it was a small, personal space where she was creating her own fun samples.
‘And maybe this is the case… I’ve heard of facilities that have spaces like this because it makes for good content.’
But when Iris spotted the image of Kylie leaning over a large vat filled with a bulk amount of foundation-type liquid she questioned whether it really was outside of the manufacturer.
Owner of The Quick Flick, a Shark Tank-approved business, Iris Smit, took to her Instagram on Sunday to give her thoughts on the ongoing situation
‘The fact she is standing next to this equipment with her hair out is really concerning. Obviously it’s unhygienic but it also poses a safety risk for herself and the people around her,’ she said.
When Iris poses with her new products she must be outside of the bulk manufacturing facility – especially if wearing a full face of makeup – be wearing a hair net and a robe.
‘If you have a full face of makeup on you’re not allowed within any close proximity of the formula manufacturing because particles can come off your face and fall into the formula,’ she said.
At the time of posting some commenters took exception to Kylie’s equipment in the post, as she did not have anything to restrain her long hair as she toured the facility and oversaw the products, nor did she wear gloves in any of the images.
One user wrote, ‘Wear a hair cap,’ while another asked aren’t you ‘suppose to wear gloves, mask and the hair net thingy???’
Another user said, ‘I just see so many lab rules not being followed,’ while another said, ‘No gloves or a hair net in a lab??? or even a mask???’
Sources told Dailymail.com that Kylie was not on the production floor and was in the accessible lab area where she could play around with colors and ideate concepts.
Kevin James Bennett, an Emmy-winning makeup artist and cosmetic professional, posted a critique of the images she posted
A number of Instagram commenters were critical of the protocols being followed in the clip
Kevin James Bennett, an Emmy-winning makeup artist and cosmetic professional, posted a critique of the images she posted.
‘I’m a cosmetic developer and work with cosmetic manufacturers (and their labs) as part of my job,’ Bennett said. ‘I have very short hair, and I’ve NEVER been allowed into the lab or onto the manufacturing floor without a hair net, shoe covers, mask…and disposable GLOVES.’
Bennett claimed Jenner was ‘gaslighting her followers into thinking she is creating cosmetics,’ adding he questioned ‘what ignorant manufacturer … let her stage this photo-op in their lab and on the manufacturing floor – without following proper sanitation protocols.
‘I need the name because I want to make sure my clients NEVER work with them.’
He wrapped up in saying, ‘Folks, this is not the way we create cosmetics and misrepresents how our industry works. Credible manufacturers follow STRICT sanitation protocols to protect you.’
Jenner responded specifically to Kevin James Bennett, insisting the photo he posted was not actually taken in a manufacturing facility.
The reality star hit back at Kyle in the comments section of his post, writing: ‘kevin – this picture is not taken in a manufacturing facility. i would never bypass sanitary protocols and neither would any other celeb or beauty brand owner. that’s completely unacceptable i agree.
Mixing things up! She prepared a mixture of powder and marveled at the sight of the concoction as she poured it into a glass sitting on a scale
Sneak peek! ‘In the lab creating new magic for you guys,’ Kylie captioned the post. ‘better than ever. @kyliecosmetics’
‘this is a small personal space creating my own fun samples and taking pictures for content nowhere near the mass manufacturing. no one is putting customers at risk ! shame on you kevin for spreading false information !!!!’
In photos posted to her Instagram account, Kylie showed off the various makeup ingredients as she inspected the lab with a curious eye.
She prepared a mixture of powder and marveled at the sight of the concoction as she poured it into a glass sitting on a scale.
‘So cool,’ Kylie remarked as a woman explained the process to her. ‘I can do this,’ she added. She also shared with fans a glimpse into the creation of her makeup.
One of the videos was of a mixture of red liquid, swirling about in a glass cup. She also posted photo of glitter ranging from shades fuchsia to blue.
Kylie was just 17 when she launched her wildly successful makeup company with her iconic lip kits.
‘I was 17 when I launched Kylie Cosmetics,’ she said in video describing her company’s origin story last year. ‘It feels weird that this is my life now, looking back at it though, makeup has just been a part of my DNA.’ She also detailed her insecurities with her lips.
All that glitters! Jenner showed off various containers full of colorful glitter
She ultimately turned to her mother Kris Jenner for help launching her business.
‘I remember her saying, “One day can we have a little meeting?” And I said, “Yeah, you want to have a little meeting?” She was like 17, 16,’ Kris recounted. ‘And she goes, I finally figured out what I want to do with my life.’
Her dream was to enter the makeup business, and she planned on starting off with a lip kit.
‘I said “Well Kylie, you have a savings that you’ve earned from Keeping Up With The Kardashians from all these years.” I said, “You’re going to have to use your own money if you really want to make this work because that’s going to be your motivation and your drive.”‘
Ultimately, Kylie’s lip kits sold out in less than a minute when she launched them in 2015.
Kylie’s venture ultimate expanded from just lip kits to a whole range of cosmetics including eye shadows, blush, and foundation.
Makeup magic! Kylie was just 17 when she launched her wildly successful makeup company with her iconic lip kits
Something for everyone! Kylie’s venture ultimate expanded from just lip kits to a whole range of cosmetics including eye shadows, blush, and foundation