The ridiculous reason why this advert starring Celeste Barber and Poh Ling Yeow was BANNED from television
Amazon’s audiobooks brand, Audible, has had its new TV advert featuring Celeste Barber and Poh Ling Yeow banned, just two months after it was launched.
The commercial, which shows comedian Celeste sitting in a fridge as MasterChef contestant Poh closes the door on her, breached Ad Standards’ regulations because of the risk of children copying such behaviour.
The advert received complaints from viewers who said that ‘young children seeing Celeste hiding in a fridge will think it’s a fantastic hiding place for hide and seek’.
Banned: Amazon’s audiobooks brand Audible has had its new advert featuring Celeste Barber (pictured) and Poh Ling Yeow banned
‘We regret that this advertisement has sparked concern for a number of Australians, as we care deeply about the wellbeing our community,’ an Audible spokesperson told Mumbrella.
‘When we received the notification from Ad Standards regarding this complaint, we immediately removed the advertisement from television.
‘We have subsequently made the decision to modify this advertisement to remove the scene in question, and will look to run updated creative moving forward.’
Breach: The ad, which features comedian Celeste sitting in a fridge while MasterChef’s Poh, closes the door, breached Ad Standards because of the risk that children may copy
In the advertisement, Celeste demonstrates how her busy schedule won’t stop her from enjoying a good book.
It starts with her visiting the gym before she leaves to pick up her children from school.
‘Life often gets in the way of reading. That’s where Audible comes in. Books that fit with real life,’ she says.
Complaints: The scene received complaints from viewers who said that ‘young children seeing Celeste Barber hiding in a fridge will think it’s a fantastic hiding place for hide and seek’
Poh, 47, is then seen cooking in her kitchen and agrees: ‘Audible is amazing when you’re cooking up a storm.’
The chef eventually walks over and opens her fridge to see Celeste sitting inside and eating a celery stick.
After telling her she is cooking a ‘souffle and hemingway’, she closes the fridge and returns to work.
Statement: Audible, who launched the ad in March, said: ‘We regret that this advertisement has sparked concern for a number of Australians, as we care deeply about the wellbeing our community’